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05.2.2026Reading Time: 5 minutes In the world of affiliate marketing, marketers usually see only the finished offer: attractive packaging, a polished landing page, and a compelling USP. But behind this lies a massive amount of work by the product team — research, testing, dozens of hypotheses, and continuous analytics. We spoke with Olga, who leads offer development at AdCombo,…
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10.10.2025Reading Time: 11 minutes In this article you will learn: Why running on offer categories is smarter than running on single offers Experienced affiliates don’t just push one offer — they scale on entire categories. Running on a couple of offers may seem easier, but it comes with hidden risks. Single Offers Offer Categories Even the hottest offer can…
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30.7.2025Reading Time: 5 minutes Every affiliate marketer keeps a close eye on their cost per lead (CPL) — because if this number goes out of control, profit goes out the window. In this article, we’ll break down what CPL is, what factors influence it, where you can optimize, and where you simply have to adapt. There will be a…
