When a customer comes to an AdCombo landing and fills in the order form indicating their name and phone number, an order is generated in the system, and we’ll initially see its Hold status in the statistics.

When the call center agent calls the customer, and they confirm the order (confirm that they want to buy the product), then the order gets verified. It appears in the system (Statistics) as Sale.

Approval rate – how to calculate it?

The approval rate % of an offer is the number of confirmed orders over the total number of orders that the offer receives in a given period of time.

 Approval Rate % = (Sales/Total Orders)*100

If an offer has an approval rate of 40%, it means that out of 100 people who filled in the order form on the landing page, 40 people confirmed the purchase during the call. Later, in the statistics, the affiliate will see the payouts for those 40 orders in the balance section.

You can use our Telegram bot to check out the AR % of a COD offer:

Why the AR % data is important to know?

When the Approval rate on the offer is about 15%, this means that 85% of the orders got the statuses Rejected or Trash. Then you should buy cheap ads to ensure the profitability of your campaigns. Organic traffic is also a fine option for this type of offers.

Low AR (but there is a solution!)

Note that there are offers with low approval rate that still receive monthly sales, since affiliates drive cheap yet quality traffic to them. So, you can also set up a profitable campaign even for an offer with a low AR if you get low-cost traffic (and personally have a high AR on the offer). It usually happens to Adult offers, for example.

High AR

If the approval rate of the offer is 35% or higher, it means that the offer is well- approved, and many customers confirm their purchases during the call.

How are affiliates paid for sales? 

Let’s say you launch a campaign on Facebook. The offer has an approval rate of 40%, then you have 1000 visits on your landing page. About 100 people out of 1000 complete the form for the call center, they want to buy the product and the price seems good to them. Before they will be called, we still have no orders in Rejected or Trash columns. Our 100 orders are in Hold, so orders that are in Hold = our Total Orders for now.

In the statistics, you see 100 in Hold (and in the Balance tab as well). Then the call center agents will call those 100 customers (usually during 1 day). If 40 out of 100 customers confirm the orders ( i.e. want products to be sent to their home addresses to pay for them on delivery – COD model), the rest 60 orders will be moved to the Rejected or Trash columns. Later, the call center will pass the info to AdCombo that those 60 records are confirmed, and you will see them in the statistics as Sales (40 Sales for COD offers).  

The payouts for them will be displayed in the Balance section next to your manager’s picture in your account.

When you ask for the payment from those sales, we’ll check how many of those 40 people have received the purchase via delivery to the address (this data isn’t seen by affiliates, only by the managers). If none of 40 people accepted the purchases on delivery (pay for them), then the traffic is considered fraudulent, and the affiliate doesn’t get the payout. If most of 40 or all finally buy the products, then we can pay the sum under the Available title.

To resume

1000 people visited the landing page

100 people filled in the form for the call center (The sum that will be paid for sales is in Hold)

40 people confirm the orders during the call (Payouts are added to the Balance as Available)

Delivery

Case A: 38 people bought the product (the affiliate is paid for 40 Sales)

Case B: 0 people bought the product (fraudulent traffic, the affiliate isn’t paid for the orders).

Calculating campaign’s performance

To optimize your ROI, pay attention to the cost of each lead out of those 40 you pay to the traffic source. 

Here are two helpful formulas:

X (Cost of traffic to get Y customers) / Y (the Number of customers) = Cost of 1 customer.

$ (Payout for the offer) – (Cost of 1 customer) = Profit.

Example:

You paid FB $300 for 1 campaign for 1 week 

1000 customers visited your landing page

100 customers filled in the order form (Hold in Balance and Statistics)

40 customers out of 100 confirmed the delivery during the call

(Out of payouts for 100 orders in Hold, only payouts for 40 orders became Available).

Available Balance =  $ (Payout for offer) x orders [40] = $12 x 40 = $480

Out of 40 customers, 38 people paid for the product on delivery, the rest 2 changed their minds when the order was delivered.

AdCombo paid for 40 sales. 

Available Balance = $480.

Campaign’s performance:  $480 (Income) – $300 (Spend) = $180 (Profit) you are earning $180!

Hopefully now you have a better understanding of these important metrics, and they will help you make big money with AdCombo (and calculate it right)! 

Hi there, super affs!

That’s PR-fire Vi again. Let’s give my affiliate experiment a follow-up! In today’s post, I’m gonna tell you about the offer, creatives, and traffic source I’ve chosen for my first ad campaign.

Also, I’ll share some tips on selecting a proper vertical/offer/creative material/traffic source for beginners that I’ve found out while looking for the best choice that will work for me. Some observations were pulled  from my experience in the niche. 

Choosing a traffic source

I’m going to start affiliate marketing with RichAds, our longtime partner, with whom I had my first marketing collaboration a couple of years ago. Since then, we’ve been united by our activities together: webinars, articles, mentions, expert opinions and ideas. Moreover, this summer we’ve met and had a lot of fun at AW Europe Barcelona! And now there is a new venture on the way: with their active support and training, I’ll start working with push advertising. I’m sure it’ll be fascinating!

Tip: A source of traffic should be selected depending on the kind of offer you are going to promote. If your choice is Adult, then you have to forget about many native advertising networks; and it’ll take you a lot of effort to pass moderation on social medias (creativity parade usually begins here). As an alternative, you can opt for networks that focus on adult traffic.

Beauty, weight loss, and anti-aging products sell nicely in sources where you can visually show the effects of their use, such as TikTok. There, you can advertise products for free, but longer, or you can pay for the ad and get results faster. Native advertising and organic traffic are also suitable for such products. Note, in this case you’ll have to work carefully on the content and text of the ad. As for organic traffic, there is a need to thoroughly select keywords, as well as get rid of irrelevant ones. However, you can try to do this without spending money.
But it’s likely that you’ll have to use paid services to search for keywords (for greater efficiency). Native advertising is a costly source.

So, newbies can try push advertising or advertising in social networks (it’ll be your first strength test), anyway, I recommend:

• Studying the allowed products and the ad platform’s policies;
  
  
• Making white/black lists to create your own recipe for effective combinations of vertical/offer + advertising platform + advertising format (if several);
  
  

• Communicating with managers of both affiliate network and advertising network (if any). They are interested in helping you, and also have experience and statistics, which will help you make the right choice.
  

Choosing a vertical

It’s better for a beginner to get in contact with their managers, so that actions can be more structured. You can search for information yourself, collect opinions, but still discuss them with your manager before doing something. 

* Beware, a lyrical aside is coming. * If you do not know how to swim, but want to learn, you go to the pool. Probably the one with an instructor. But when you get there, you start splashing around in the water, because you’ve read something about swimming, but it still doesn’t work. The surprised instructor is standing next to you offering help, but instead, you completely ignore him/her, harming your progress. There is a more productive option: you can tell him/her about your desired plan and then together build a strategy for your learn-how-to-swim goal. The instructor won’t only show you how to stay afloat, but also keep you from drowning if something goes wrong. 

The principle of the manager’s work is exactly the same: both the instructor and the manager want to bring you to your goal. Everyone benefits from it. 

A simple thought that is often lost in minds. 

But that’s exactly what I followed. To find out what vertical would work for me, I requested the top verticals from my manager Valeria at RichAds, who was helping me learn the basics of promoting a push campaign. At the same time, I asked her to share the most popular GEOs in RichAds. Yes, it’s possible to try something non-trivial, but for a newbie it’s better to start with something simple, complicating goals step by step.

Among the options offered, I liked Adult Nutra. They recently dropped restrictions on all Adult, so there is another opportunity to get adult traffic. 

The only thing left was to select a GEO: Nepal, Pakistan, Romania, or Argentina.

Selecting an offer 

In order to decide on the GEO and the offer, I turned to the managers of AdCombo. We found a suitable offer in Argentina  – [34731] Sex UP – AR, pills for potency. 

That’s how I found my first offer, using recommendations from two managers.

But before we move on to the next stage, I want to draw your attention to the mistakes that beginners make when picking out an offer. 

Here, I can’t avoid mentioning the most important mistake new affiliates make at the beginning – expectations. There’s no offer that can bring profit without effort by the affiliate. Every campaign needs to be handled. And yes, if the affiliate doesn’t get a money pool, like the one Scrooge McDuck has, after launching a campaign, that’s OKAY. There’s no sense in expecting that as soon as you launch a campaign, even for a cool offer, a wave of money will flood your account balance; and by the evening there will be so much money there that someone on Forbes’ list will get nervous. Affiliate marketing requires consistent steps, patience, and continuous learning. Even top guys have to learn something, because the affiliate marketing niche is very dynamic, so what can I say about newbies?

What offer isn’t suitable for a beginner

• Affiliates shouldn’t pick an offer, focusing only on a high payout. Such offers most likely require either a great experience or a budget. But even if a beginner has money, it’s better to spend it sensibly, step by step. However, you must shell out money for tests of sources, creatives and offers, but within limits. Yes, you have to set them, though;
  
  
• Coming almost as an extension: you don’t have to pick offers for Tier-1 countries. If only you have a huge budget to waste and won’t regret about it;
  
  
  
• Affiliate needs to find a balance between the demand for the offer and its over saturation with traffic. A manager can help to find it. I don’t suggest that a newbie chooses a specific sub-vertical, as the offer may not be noticed. You shouldn’t take a very popular offer with enormous competition, either, since a beginner is unlikely to be able to compete equally;
  
  
  
• A little more about competition. It is not advised to select an offer by high EPC – Earnings Per Click, i.e. the average earnings per click from all sources of all affiliates working with the offer (the indicator can be found in the Offer list in affiliate network). Therefore, the higher it is, the higher is the chance that the offer is oversaturated with traffic and the newbie will face serious competition.
  

Deciding upon a creative

Now all that’s left is to get the creatives (so far, the landing and pre-landing page) and the first stage of preparation is over. 

The easiest way is to use the affiliate network’s ready-made landing/pre-landing pages. If you want a more complicated way – you can pick the ready-made page and modify it a little.

I decided to start by taking the ready-made AdCombo’s materials and chose what I liked. My goal was to find seductiveness and marketing value in the creative material. It should evoke the right mood and desire with its content, but also be informative. The user, moving to the order form, should understand why they need the product, and why exactly that one. 

I preferred the landing page – [89254] Sex Up – BlueLand – AR and took it.

Then I wrote to Valeria (the RichAds manager) and asked her to check the page for violations of RichAds advertising policy. Yeah! It passed the check. 

We decided to use it alone. Although Valeria also suggested that we could test two options: pre-landing + landing pages and solely landing page to compare results afterwards. 

Tip: This is a good option to determine your converting strategy. Tests are always a good idea. To get accurate data, you can also do A/B testing with different landing and pre-landing pages, banners and find the best pair(s) for yourself. This works for those who want to be a little independent in the beginning (although even the creative materials fro tests can be chosen together with the manager).                

An easier way is to ask the manager for the best creative pairs (either landing + pre-landing pages or a landing page only). But keep in mind that more than one affiliates will use such creative materials. In general, this is true for ready-made creatives for the offers too. But I wouldn’t dare to make changes to the landing page now.

By the way, what to do if you don’t like anything from the suggested creative materials of the affiliate network, and you don’t have your own ideas either…

How to get a creative?

• You can look up the idea and structure in the creatives offered by the affiliate network, but make your own original version (or amend one of the affiliate network);
  
  

AdCombo has a built-in translation service that adapts text for creatives into any language. The text is translated by native speakers, not a machine. At a discount. So there shouldn’t be any linguistic barriers or awkwardness;

• Use a spy tool to do the same thing, but to look up other affiliates. There you can also find examples of banners for advertisements;
  
  
  

Here are some free spy services:

1. Affbank’s spy tool
   
   
2. Meta Ad Library (you can also see the campaigns that were approved).
   
   

• Ask your manager for assistance.
  
  

Tip: When designing or refining your creative, studying the preferences of GEO residents is useful. It helps either emphasize the landing page or design the pre-landing page in the style of popular sites. For example, it’s better to pick photos of GEO residents or other nationalities that are often used in images in that GEO, if there are such.

It’ll also be possible to find out whether it’s necessary to highlight a natural composition or discounts. There may be an interest in the natural composition among Saudi Arabians, who use halal cosmetics, or Indonesians, who prefer traditional medicine and value natural ingredients.

That’s all I can share at this point of my preparation. Do you have any ideas or recommendations to add to my notes? I’d be happy to read them in the comments! 

In my next post, I’ll talk about setting up and launching a campaign. See you around!

What was your first affiliate experience like? What did you learn from it?

Hey there!

Nice to see you in our Super Aff Community of the CPA world! Together, we’ll bring your income to the highest level possible! 

If you’re reading this, probably, you’re at the very beginning of affiliate marketing.

Although affiliate marketing is a challenging field, your experience, knowledge, and skills will enable you to reach the CPA heights in the future. 

Big journeys begin with small steps. Scroll down to find our articles and make your first step into affiliate marketing.

How it works

• What is affiliate marketing?
  
• What is COD? 
  
• How can an affiliate network be helpful, and what is it? 

Preparing for work

Choosing an offer

• AdCombo’s Telegram bot suggests the most fitting or top offers without contacting a manager
  
  
• How to choose the best offer for a beginner?
  
  
• What types of conversion do exist? What to keep in mind when looking for an offer? What traffic sources are suitable for various offers? 
  
  

Domain name & Web Hosting

• Comprehensive guide on domain names and web hosting servers
  
  
• What hosting server to choose for affiliate marketing?
  
  
• How to park my domain name in AdCombo? 
  
  

API

• What is it and where to find it?
  

Tracking

• What is affiliate tracking and how to set it up? 
  
  

• Tracking software programs and what they serve for
  

Antidetect browser

• Series of articles to learn what it is, what parameters it replaces and how Facebook identifies users
  
  

• How to choose the right antidetect browser?
  
  

Virtual cards

• Combo.Cards, in-house AdCombo’s virtual cards service to pay for ads
  

Promoting a campaign

• What type of content to create for a niche site and how to rank it?
  
  
• What are the essential elements of a good product review to get sales?
  
  
• How to draw attention with ads?
  
  
  
• Can I calculate the Forecasted Conversion Rate in my AdCombo Statistics?
  

Internal A/B tests

• AdCombo’s link rotator and how to use it for tests. Now, it’s available in the My Campaigns tab —> Create new campaign.

Traffic sources

• What is a blacklist/whitelist, and how can they save my money?
  
  
• How to choose a high-quality traffic source? Analyzing Different Traffic Sources
  

• Narrow targeting is better than a wider one?
  
  
  

Facebook

• How to unblock my account?
  
  
  
• What is Facebook Pixel and how to use it?
  
  Facebook Pixel has been turned into Meta Pixel (upd. instruction 1, upd. instruction 2). Its interface and the one of AdCombo have also changed since the publication date of the article. Nevertheless, the article will guide you through the general steps of understanding what the Pixel is and how to set it up, both on Facebook and in AdCombo.
  
• What are Automated FB rules, and how can they make your ad processes easy?

Instagram 

• How to promote Nutra offers on Instagram?

TikTok

• How to make a trending video ad on TikTok?
  

Google

• How to create an ad campaign using Google Adwords?
  
  
  
• How to rank a site in Google?
  

Native Ads

• Is native ads suitable for a beginner? What budget do I need?
  
  

• Anyhow, I want to learn more about it!
  

Pop-up ads

• What is an effective mobile pop-up ad?

FREE traffic

• Is it real to launch a campaign without any expenses?!
  

Tips & recommendations from experts

• How to cope with fear and launch an ad campaign?
  
  
• FB experts share their experience, thoughts, and pieces of advice
  
  
• TOP affiliate team reveals the secret of farming accounts on Facebook
  
  
  

Inspiration from the AdCombo Community

• Managers talk about their affiliates who participated in an AdCombo challenge
  
  
  
• Winners of AdCombo Challenges reveal what led them to victory
  
  
  

Questions about starting partnership with AdCombo

How to enter my AdCombo account?

When your account is approved by a manager, you can come into the AdCombo platform as a user. Don’t forget to confirm your e-mail after signing up, btw!

1. Go to https://my.adcombo.com/login 
2. Type in your E-mail and Password
3. Done! Now it’s time to enable Two-factor authentication:
   
   

Click on your nickname in the upper right Account Settings put a tick in the box Enabled in the Two-factor authentication block.

Then copy your security code to a Two-factor authentication app that you’ll use to log in. 

NB: Please note that now all users can access the AdCombo platform before their accounts are approved. The demo access enables new affiliates to look through the interface tabs, excluding an opportunity to promote affiliate links.

How can I contact my manager?

Contacts of your manager will appear next to AdCombo’s logo at the upper left. There, you can also create a ticket in the system if your manager is on vacation.

When I can receive my payment, and what is the minimal sum for withdrawal? 

We pay out TWICE a week: on Tuesdays and Fridays. You can withdraw min. $50.

How do I add data for a payment system and request a payout?

Сlick on your nickname in the upper right Payment settings. 

Then go to the tab “Payouts” after you have completed the settings. Here you can make a request (payments are made on request, not automatically). Withdraw funds through several services in one day, If needed.

Why do payouts on an offer get into hold? How long does it take?

What are payment options?

Can I receive payouts in cryptocurrency?

Click here to find the answers.

Need help, but your manager is out of reach?

1. Leave a ticket
2. Contact other managers via a Telegram bot
3. Ask AdCombo Community in a Telegram chat.
   
   
   

Do you feel that now you have a superpower for taking actions? Then rush to new achievements, and we’ll be somewhere around.

Don’t forget to follow us on our socials for more interesting and useful info: 

Telegram

Instagram

Facebook


Whole lotta luck and prooofit! 

Hey there, PR-fire Vi is here! While the preparations for the launch of my first ad campaign are in progress, I’ll tell you about myself.

My name is Victoria, and I’m a PR manager at AdCombo. My affiliate experiment will help me better understand you, our audience. So I can improve the content I produce. Also, my experience can help newbies who are taking their first steps in affiliate marketing.

I have my superhero alter ego, PR-fire Vi. Probably, you’ve already heard about me. At AdCombo, all the employees are real CPA superheroes!

True comic book fans are likely to recognize Koriand’r Starfire in my character. I like her easygoing and cheerful character. Her ability to have a good time and get herself organized when needed to complete her mission. Kori is full of solar energy, and I love the sun too.  The difference is that Kori converts the sun’s energy into her power, and I convert information into useful content. Education is (sun)light, right?

What else can I do? Smash affiliates’ obstacles caused by the lack of data; and go into super-stamina mode to find information and turn it into articles, posts, and more!

The content amulet (as effective as the Money Amulet in AdCombo) on my suit helps me find and attract necessary info. The PP on it signifies Pr Power / Pr-Powered – the Power that magnetizes large amounts of data and transforms it into useful content for you.

I learned all this on the planet CPAran, from where I came to the ADC Universe three years ago. On CPAran, affiliate marketing information was everywhere: it flooded the seas, grew on trees, and flew in the wind as it fell from the branches. 

Almost all CPArants were affiliate sages as they could absorb info and produce secret hints, effective ad strategies, ideas for converting creatives, etc. I admired them and wanted to be filled with affiliate consciousness too.

However, the planet and Universe CPAran were destroyed by invaders from the Weta Universe.

Then I went to the ADC Universe since it was inhabited by true superheroes who help affiliates successfully fight for their profits. With my ability, I’m an awesome addition to this cool team! 

Working with such strong and enthusiastic superheroes is very inspiring. It’s nice to see our powers unite here. We discover new abilities together, not forgetting to develop those we already have. 

This time I’ll advance my ability. My goal is not to simply convert ready-found information into content, but to acquire it myself, through tests.

Soon, I’ll tell you what offer I choose, and from what source I’ll start my affiliate journey.

Maybe you have some recommendations for me? Drop them in the comments!

See ya later!