Rock’n’roll Team, or simply RRTeam, is rocking the scene!

Experts in Facebook ads and proficient marketers in LATAM, Top-5 at The Grand Ad Society Challenge, and just awesome guys, have shared their case study on advertising for hypertension in Chile via Facebook. Let’s dive into their first-person account!

Hello everyone! Today I want to share our experience in promoting the Incasol offer from Adcombo. We hope this case study will be exciting and inspire you to replicate and even surpass our stats in this geographic area!

Offer: Incasol Geo:
Chile Period: 07/01/2023 – 08/31/2023
Landing page: https://marequipa.store/mC8ySSKT (pre-lander)
Traffic source: Facebook
Revenues: ~ $45,000
Expenses: ~ $35,000
Profit: ~ $10,000
ROI: ~ 30%

Preparation

We chose this offer for several reasons. Firstly, we had experience in this niche in Chile and always saw good conversions. Secondly, the payout and approval terms offered by AdCombo were quite attractive. Thirdly, AdCombo was hosting another superb contest (Grand Ad Society Challenge) with a jackpot of ~$36k

Facebook was our natural choice for the traffic source, as it’s our main platform and we’re well-adapted to its quirks.

We used a pre-lander, created and translated a top-performing Russian teaser combo using Deepl. The characters were fictional; we replaced some photos and kept others from the Russian version. It was a hit from the start (yes, that happens), and we decided to scale up in this challenging geo.

Landing page (pre-lander): https://marequipa.store/mC8ySSKT

Choosing a tracker wasn’t a question; we’ve been successfully working with Keitaro for a long time. HideClick cloak + Keitaro. We used .com domains without subdomains following this scheme: 1 campaign – 1 domain, routed through Cloudflare.

Tracker Filter Settings

Campaign Execution

We had a wide range of creative options (examples of our approach will be below). In our case, 99% of the creatives were static because our attempts with video faced high CPM and unjustifiably expensive clicks.

Initially, we used a medical approach with a doctor from the landing page, which gave good results. We also tried a teaser approach to diversify our creatives, and it was quite successful at times.

We used the Dolphin anti-detect browser.

We tested creatives this way: strong King+2BM configuration, max auto-registrations (limit 50). Mainly BRO usa cards, USA auto-registrations, and USA residential proxies.

We launched campaigns following 1-6-6, 1-5-5, 1-4-4 schemes to determine the best creatives. Then, for strong creatives, we switched to a 1-3-1 scheme.

Here’s a little lifehack on how we managed to get more cheap leads in this GEO. We used a BM (mainly 250), attached as many personal accounts as possible, and used a master pixel on all cabinets. This approach allowed FB to learn faster and provided equally good lead prices across all cabinets, regardless of the creative used

Here are some text examples we used:

1. Un método totalmente natural para limpiar los vasos sanguíneos
2. Es hora de volver a tu antigua vida con un corazón sano
3. El cardiólogo más importante de Chile ha encontrado por fin una forma de limpiar los vasos sanguíneos y el secreto de la longevidad

Below are some examples of our creatives:

Conclusion

Analyzing all the traffic, I can say that FB provided a good audience for this geo and offer. Of course, combined with the fantastic approval and payout from our partners at Adcombo, we achieved quite impressive results and made it into the top-5 in Adcombo’s contest.

Tips for successful campaign execution are described above in the third section; the testing and scaling strategy applies not only to this GEO and offer.

Below is our statistics

Statistics

Tracker statistics

AdCombo statistics

Our old ad accounts are gone; these are the new accounts through which we’re currently advertising for hypertension in Chile. To give you an idea of the lead price:

Age group analysis, which age group most often takes a certain action

Here we show that GEO is Chile

Where the leads come from within FB

I would like to express my gratitude to our manager Maria, who was always ready to help us with any issues.

Thanks to the RRTeam for their useful tips based on their cool Facebook marketing practice! Good luck, guys! Keep moving forward and aiming higher!

Crossed more than one sea of traffic, explored tropical lead islands and entered GEOs not marked on the affiliate map?

Then you definitely won’t be able to rush by our news!

We’re providing payout bumps in Egypt for those who’re working with Facebook traffic:

• Joints [35150] iavomasaga Gel – EG

• Diet [34292] Psyllium – EG

• Enlargement [37695] Xtra-man Cream – EG

• Potency [37735] Ginseng – EG

Here is your way to the pyramids with treasured leads! We’re sharing information on the target audience by our advertiser:

46.2 million users in Egypt are social media lovers, representing 41.4% of the country’s total population. 42 million users use Facebook, and Facebook Messenger ads reach 33% of the platform’s users.

Egyptians more often access the Internet using mobile phones – 71.3% and only 29% –  using desktops.

Ready to become a successful lead hunter in Egypt?

Then forward this post to your manager if your traffic source is Facebook and grab increased payouts for the offers above!

To request a payment, increase from the advertiser, you must offer something of value in return, it is not just asking for an increase. Remember that this is a business where we all contribute a part to make a profit.

Although by requesting a bump you are looking to ensure your profits. It is important to consider that the advertiser must also be able to earn money with your traffic (since increasing your payment means that the advertiser will earn less with the sale). And if we talk about increasing daily leads with a higher payment, that implies a greater risk for the advertiser because they will pay more for more clients. 

For this reason, your traffic must be high quality. 

In the Bump request you basically explain to the advertiser why it is better for them to pay you more for a greater number of your Leads. The goal is for to win.

If you are promoting COD offers on AdCombo, you should know that.

An order is generated when a person knows the product, knows the price,

You want to buy and register in the offer landing page so that the call center can call you and

complete the sale. That’s a LEAD.

Reasons to request a Bump:

• Increase in traffic.
  
  
• New offer: The advertiser is launching a new offer and needs Leads. As it is a new offer, it is logically not among the best sellers, but the advertiser is willing to pay more for the leads.
  
  
• TOP offer: an offer is at the top of sales and the advertiser wants to increase traffic. You can also request a bump and send more traffic, only the bump will not be very high since they are only increasing the traffic.
  
  
• You can ask your manager to look for offers where the advertiser needs traffic and can give a better payment.
  
  

How many daily leads can you achieve?

It means how many people who want to buy register for the call per day with your campaigns.

How much can I ask for a raise?

We do not know the advertiser’s total costs to put the product on the market, nor is it our business to know. BUT we do know that if the offer pays, for example, $10 in commission, asking for a bump of 9 and bringing the payment to $19 would be somewhat difficult for the advertiser to approve since we would be talking about an increase of almost 100%.

Practical steps:

Before requesting the bump for your offer, check your statistics to see how many daily orders you have with this offer (Leads):

1. Statistics: Select Offer ID,
2. Time: 30 days,
3. You divide the total amount of orders by 30 = Your current daily Leads
4. Traffic quality (% Approval Rate)
5. If your %AR is, for example, 5%, it is considered low quality traffic because you have many rejected orders (Reject, Trash).
6. A  %AR floor of at least 25% is acceptable.

• Daily leads do not mean the number of orders completed in sales.
• Daily leads mean number of total orders per day. (We hope many end up in sales).
  
  

Example:

Let’s say you are promoting an offer.

You have about 10 leads a day and you want a bump of $2 the offer pays $15 but you want about $17. 

• You indicate to the advertiser that your traffic is paid (not organic), this means that your traffic is scalable.
  
  
• Then you indicate the name of your traffic source.
  
  
• With Bump you could increase from 10 to 50 leads daily.
  
  
• Then your manager will review the % AR you have with the offer and make the request to the advertiser.
  
  

If the advertiser approves the bump, your commission payment will increase to what was agreed upon and we will wait for you to do your part by increasing your traffic, that is, being able to send the expected leads. The increase is expected to take approx. 1 week.

Affiliate marketers, are you ready to tap into one of the hottest markets in the world? The United Arab Emirates (UAE) is buzzing with opportunities, and we’ve got the BEST for you!

Offers:

• 35098 Taxifolin – Detox – $23,5
• 24898 Inno Gialuron – Skin – $26,5
• 22531 Keto Guru – Diet – $28,5

UAE is expensive! What’s it CPC? Well, let’s see!

Taboola (Native ads):

• Desktop – $0.27
• Mobile – $0.10

PropellerAds (Push Ads)

• Mobile – $0.05
• Desktop – $0.108

RichAds (Push Ads)

Mobile/Desktop – $0.016

RichAds (Pop-Up Ads)

Mobile/Desktop – $1.7

With such competitive CPC rates, your ROI is bound to be high! And here’s a PROMO that you can use in your creatives (CC are aware and ready):

Buy 3 packs of these offers, and you’ll get 1 pack as a gift.

That’s a total of 4 packs for your customer and valid for all three offers!

Pro tip: The Best Traffic Source is Facebook (73% of the market).

When it comes to reaching the UAE audience, Facebook is your secret weapon.

In 2023 Facebook percentage in UAE market by devices is: Desktop – 38%, Mobile – 74%.

Have you tried the UAE already?

Have you already launched brutal Rhino Gold gel, yummy Matcha Slim or profit-bringing mushrooms – Magicoa?

Then it’s time to expand the reach of your campaigns – now the offers are available in Lithuania and Croatia!

DIET

Matcha Slim – weight-loss drink based on Japanese matcha tea.

Magicoa – multifunctional detoxic and tonifying weight-loss product with nut and mushroom mochaccino flavor.

ADULT

Rhino Gold Gel – bergamot and pine nut scented potency gel whose composition includes Peruvian maca and muira puama.

Bluestone Drops – premium potency product with tarragon extract and 16 ingredients to activate male potency.

REJUVENATION 

Simpla 360 – innovative rejuvenating serum with unique unispheres in its formula.

VARICOSE

Veniselle – product for varicose veins with a well-designed composition and package.

FUNGUS

Foot trooper – nail fungus spray and foot deodorant in one bottle.

JOINTS

Motion Energy – warming balm to relieve muscle and joint pains.

PARASITES

Toxic OFF – anti-parasite product with turmeric and Indian gooseberry.

HOME

Electricity saving box – electricity-saving device.

The GEOs are new to offers, so hurry up to catch the profit wave before other affiliates! The audience of the GEOs is completely new and hasn’t seen any of your eye-popping creatives yet, so you’d better fix that!

Average age of target audience: 35-55.

To initially work with GEO, you can aim at targeting major cities:

Lithuania 

Vilnius, Kaunas, Klaipėda, Šiauliai, Panevėžys, Alytus (with a population of over 50,000)

Croatia

Zagreb, Split, Rijeka, Osijek, Zadar, Pula, Slavonski Brod (with a population of over 50,000)

Just reading or start targeting – we’re firmly sure you will make the right choice!

Got questions? Ping your manager or drop your questions in the comments!

We’ve looked at the statistics and selected the offers with the best approval rate.

Meet the most popular products with a good percentage of sales (check out the full lists via the links):

LATAM & THE USA

Foot Trooper – nail fungus spray and foot deodorant in one bottle.

Simpla 360 – innovative rejuvenating serum with unique unispheres in its formula.

Matcha Slim/Suri – weight-loss drink based on matcha tea.

Incasol – anti-hypertension product.

Veniselle – cream for getting rid of varicose veins.

Motion Energy – warming balm to relieve muscle and joint pains.

EUROPE & ASIA

Healthy heart – product for cardiovascular support.

Simpla 360 – innovative rejuvenating serum with unique unispheres in its formula.

Goji cream – anti-aging and revitalizing cream with goji berries.

Booster box – potency-enhancing product.

Clavosan – anti-toenail fungus cream.

Xtrazex – potency-enhancing product.

MENA & AFRICA

Flekosteel – warming balm to relieve muscle and joint pains.

Keto Guru – legendary weight-loss product influenced by the keto diet.

Inno Gialuron – rejuvenating and moisturizing product with hyaluronic acid.

Taxifolin – product for cardiovascular support.

Motion Energy – warming balm to relieve muscle and joint pains.

Incasol – anti-hypertension product.

Set up campaigns and make your profit skyrocket!

What kind of traffic is converting in Iraq? What are the conditions? What about internet speeds? Is it even worth making video creatives? What should you be aware of when you start working with GEO? Give brief answers in the article!

Population Overview

Number of residents: ~43.5 million (as of 2023)

Language: Arabic (AdCombo call center agents speak Arabic)

Currency: Iraqi Dinar (IQD)

Country code: +964

Age: The average age of residents is ~ 20.2 years 

Focus on young people when targeting and making creatives.

How many internet users are there in Iraq?

• 33.72 million internet users
• 74.9% is the percentage of internet users
• 56.7% social media users. 
  

What social networks do people use? 

33.4% women and 66.6% men surf over social medias.

Facebook

Facebook’s ad reach in Iraq was 39.9% of the total population

Facebook restricts people under the age of 13 to use the platform, so 59.6% of the audience are relevant for your future campaigns in Iraq.

26.7% of Facebook advertising audiences in Iraq were females, and 73.3% were males.

Instagram

There are 14 million Instagram users in Iraq. Instagram advertising reach was 31.1% out of the total population. 46.5% of them were relevant audiences for your ad (over 13 years). 

35% of the Instagram advertising audience were females, and 65% were males.

TikTok

TikTok had 23.88 million users aged 18 and older.

Its audience is 33.7% women and 66.3% men.

YouTube

The platform had an audience of 24.3 million users in Iraq. This is approximately 54% of the country’s total population. 

46.6% of YouTube advertising audiences were females and 53.4% were males.

And what about the internet speed? 

• For mobile internet, the average speed is 30.62 Mbps.
  
  
  
• For desktop internet, its average speed is 21.27 Mbps.
  
  
  

That’s quite enough for your video creatives to load quickly and increase your CTR
 

*Data for early 2023, source: https://datareportal.com/reports/digital-2023-iraq   

What else should you know about it? 

This GEO is considered a region with a low competition. This causes a low CPL (that’s especially crucial for newbies with a small ad budget). 

You can get a payout of $14.5 for a confirmed order by phone (for mainstream offers only)! 

Please note: COD (cash on delivery) is the only payment method for online sales in Iraq!

Offers for Iraq

33150 Inno Gialuron – IQ – Skin Care

16013 Flekosteel – IQ – Joints

34057 Titan Gel Gold – IQ – Male Enhancement

We wish you a successful start in the new GEO and many profitable campaigns there!

Got questions? Ask them in the comments or ping your manager! 

Stunning rainforests, beautiful beaches…Central American haven is more than just a tourist destination? Yes, for affiliates, it’s a GOLDMINE waiting to be explored.

And guess what? AdCombo has just the right offers to help you discover this GEO!

37406 Foot Trooper – CR
37405 Magicoa – CR
37404 Simpla 360 – CR

If you haven’t considered this GEO yet, here’s some compelling data and insights that might just change your mind, swipe the carousel!

And remember, AdCombo has curated valuable insides from our advertiser (and quite a good bonus too)!

We are launching a short series of articles about landing pages. We’ll start with the theory, and in the following parts, we’ll do a practical analysis of AdCombo landing pages. Don’t forget to like it if you are interested in this topic! 

The first part will help you to structure the landing page blocks, prevent possible mistakes, give you some ideas for A/B-test, and tell you about decision-making mechanisms. 

Let’s start!

We’re going to talk about landing pages! Their major purpose is to drive Internet users down the marketing funnel and motivate them to leave their contacts in the form. This is how the sales magic works: an average viewer turns into a really valuable lead. 

For your convenience, this article is divided into three levels. 

Junior level. Here we’ll cover the essential base. It’s suitable for those who have just opened the door to the niche and are still learning the main things. 

Middle level. Here we’ll share helpful tips for those who already have experience in launching ad campaigns but still need to learn some key points. 

Pro level. If you are an experienced affiliate, you have seen everything, and nothing surprises you – go to the end of the article! There you will find the info beyond affiliate marketing and learn facts about the psychology of perception and how to influence decision-making on a subconscious level.

Table of contents

• Basic level 
• Middle level
• Pro level 

Basic level   

Let’s start from the beginning. What exactly is a landing page? What is it for, and why is it so important?

A landing page is a website consisting of a single page. It is easy to create. And it perfectly manages its main function – to lead people to the target action. Most often, it is to purchase a product by filling out a form. 

In fact, the types of target actions can be different. It depends on the selected offer. For example, leave contacts in the form, download an app, sign up on the website, etc. 

Whatever your goal is, the landing page should grab attention and encourage a person to take action. 

What is the key indicator of a landing page to track? 

The conversion rate is considered to be the most important indicator.

The calculation formula is simple:

How to determine a good CR? 

According to WordStream’s source, the average conversion rate of landing pages is around 2.35%. A quarter of the top LP had it at 5.31% or higher. And the highest-ranked one-page websites (the best 10%) had an average CR of 11.45% or higher

Perfection is hard to achieve, but you can strive for it! What to do about it? 

1. Design a clear structure

The first screen should be clear to the customer. Check if the product name is easy to read. Product photos should be of high quality. You can add a brief description of the offer and a CTA button. This button takes our visitor straight to the form-filling block. If the potential buyer belongs to a hot audience, he/she doesn’t need an additional product description. He or she already knows the pros and cons and came in to buy right away. The best thing you can do is to ease the customers’ path on the way to check out. 

Next, place a block with a description of the product’s benefits. Try to specify here a unique selling proposition (USP) of the product. Well-designed USP will be a nice addition, but remember that the main thing is ease of use. When the text is placed on a beautiful picture but is impossible to read, no one needs it. Buyers refuse the purchase when it is hard for them. A minimalistic and clear UI is better!

Then add a trust indicators section. It often includes customers’ feedback. It will help make a quicker decision. Also, you can add a block about safe and environmentally friendly manufacturing and product quality certificates. Especially in Tier 1 countries people care about the quality and safety of goods. 

At the end, place an order form. 

Tip: Make as few blocks to fill as possible. And add hints for the users, making the ordering process simple. 

Mark mandatory fields with asterisks, and make masks that will tell people how to correctly enter a phone number or email. If possible, make buttons or drop-down lists instead of manually filling fields. 

Tip: ask someone you know (better not related to marketing) to fill out the form and see how quickly they can do it. What problems did they have filling it out? What questions they had, and what wasn’t obvious? Find some difficulties? Fix it asap!    

2. Know your TA 

To sell someone a product you should understand people’s needs and desires. These are the basics, without which it is impossible to close the sale. 

What to write in the product’s USP? Should there be a section on eco-friendly production? Does the description text need a bigger font size (relevant for seniors)? Is it worth placing NSFW adult pictures right on the first screen? Can this picture of a person in a white coat be used? 

Analyzing the target audience, its age, gender, cultural characteristics, devices, and time of purchasing will help to close most of these questions.   

We hope these tips will help you to create a well-structured LP. Let’s move further to the middle level. 

Middle level 

For those who have already made more than one landing page, we will provide statistics and tips to improve landing pages’ CR. 

What to do if traffic seems to be from a quality source, but, for some reason, there are no orders, and all leads end up in the thrash statistics column? 

Do you need to change the offer? GEO? Complain to the affiliate manager about the advertiser, who does not give payment for seemingly “quality traffic”? Run to another CPA network with thoughts: “Now everything will go as it should”?  

Or maybe you should study and improve your landing page?

When did the user leave the page? Maybe he didn’t understand where to click? Or entered the wrong number but the form accepted it? 

Haven’t thought about it yet? 

In this case, it is better to take a deep breath and calm yourself. Then start to check the efficiency of your LP. 

The most common way to check the correctness of the improvements is split testing or A/B testing (they are the same things).

To implement it, you need to go through several steps: 

• Define the purpose of testing; 

• Formulate a hypothesis; 

• Important: it is better to test one thing at a time. It is useless to put several hypotheses into one test and then try to find out what exactly led to the better results;

• Specify the desired values; 

• Run the test;

• Analyze the results.     

But this can be completely useless and costly if you act blindly. What to rely on when looking for ways to improve? Of course, on analyzing statistics. Each step in testing should be based on specific figures. 

What to check in the statistics? 

• Number of visits 

• Number of conversions

• Average time spent on the website

• Page load speed 

• Users devices

• Bounce rate

• Heatmaps 

• Webvisor 

All these tools will help you to analyze when the user leaves the page and does not reach the target action.

Of the non-obvious but significant mistakes can be found: 

• Non-obvious CTA button: small/ unclear text/ unnoticeable color/ blends into the background/ not clickable;

• Many customers use mobile devices, but the landing page is not adapted for them. The user finds it difficult to navigate and refuses to order. Maybe he can’t hit the button because the clickable area is too small;

• Long loading time. The size of pictures/ gifs/ videos and animations should match the internet speed in different regions. It is better to compress all files to the smallest possible size without loss of quality;

• Problems with form filling. There are no hints, masks, or mandatory fields/ it is impossible to fill out the form using a phone/ it is too much to write in fields/ the buyer can write down an incorrect phone number, but the form will accept this answer anyway, etc.

What services can help you collect statistics: 

For example, Google Analytics, Yandex.Metrica, Hotjar, Roistat, and others. 

You can always share helpful services in the comments! 

And what website builder can be used to create LP? 

There are so many services. Here are some of the most popular ones: 

Tilda, Wix, uKIT 

We will also be glad if you share useful services in the comments! 

And we move on to the next section…

Pro level

At this level, we want to go a step higher and talk not about landing pages themselves, their structure, and statistics. 

It’s time to talk about equally significant related topics.

Psychology of color

You’ve probably noticed that different colors can subconsciously evoke various feelings and emotions. 

Here are some examples of the connections between colors and the feelings they can evoke.

As you can see, colors that are close to each other can have similar influences. To choose the right palette for your ad creative or landing page, you need to first determine what emotions you want to evoke in your audience. Then choose the right color, its brightness, and saturation. 

But don’t forget that color perception is a very individual process. The same color can evoke various emotions and impressions in different people. You shouldn’t expect the same reaction from all people from your target audience. But it is interesting to experiment with this topic. You can conduct a split test and write the results in the comments! 

In addition, there is also a cultural aspect to the perception of color:

Finally, you can study the scheme of famous global brands’ logos to make sure that the color tool may be really helpful. 

The psychology of decision making 

Now let’s talk about how you can influence the buyer’s decision-making without being pushy.

The essence of this approach is not to force a product through changing the buyer’s way of thinking. But customize your content to fit the buyer’s habitual way of thinking. Remember: using psychology to manipulate customers is unacceptable! 

Next, you’ll find a short list of 4 lifehacks, let’s go! 

1. Tendency to constancy and consistency

Sales funnels are built on this mechanism. Each successive suggestion to a customer takes your interaction a step closer. People tend to keep their actions consistent. If potential customers have already started interacting with you, they are more likely to move on to the next step. Unless they became negative experiences of the interaction. 

2. Tendency to establish points of reference – anchors 

Humans tend to use the first piece of info as a reference point for subsequent decisions. 

For example, when a customer sees that an item is now discounted, they:

• First, he may think that it is a great offer;
• Second, the cost and value of that good is higher. 

The chances of how well this technique will work depend on a deep understanding of your target audience. What is the chance of such a user’s way of thinking? 

If this is a working technique for your TA, you can offer the customer several options of product courses with different costs. Make sure to show how much money he/she will save depending on his or her choice. 

But you should be careful with the enormous number of options, and that’s why… 

3. The paradox of choice 

If you give a customer too many choices, likely they won’t buy anything. There’s a parable about a Buridan’s ass (donkey) who couldn’t make a choice between two equally attractive haystacks. In the end, he starved to death, having never decided to choose one. 

On the topic of landing pages, the page should have one clear call to action on the CTA buttons. If your goal is to close a sale – a button leads to the order form and does not dissipate the buyer’s attention. 

4. Social proof 

In new circumstances or when solving new tasks, people tend to follow other people and repeat their experiences. 

In our case, this means that you need to take care of placing a section with testimonials. It will be better if besides the text you add photos of people. It generates more trust. And try to update the testimonials block. 

If it is not possible to write reviews of several people, you can add a block with the total number of buyers. For example: “Our product has already been bought more than 1000 times!” This option will work as social proof too. 

We hope you found this article helpful and your new lending pages will bring you a great ROI! 

If you have any tips, suggestions, and recommendations, we look forward to hearing them in the comments!

The most important indicator of effective cooperation for an advertiser is the number of buyouts among confirmed orders of an affiliate.

Buyout, or a completed sale, is when the customer pays for the product on delivery.

Although on the COD model affiliates are paid after the lead confirms the order by phone, the percentage of buyouts from these orders shows how effective the cooperation is.

So what can affect the buyout rate? Right targeting!

Sometimes finding the right targets is like walking around a playfield with dynamites and chests of gold.

But what if we tell you we have a map with all the chests marked?

We’ve requested information from some of our leading advertisers and created a map with the best buyout zones to target.

For now, it’s available only for some offers in LATAM. 

Usage instructions and the map are ready for you on the page https://promo.adcombo.com/map/ 

Get the doubled advantages from one campaign!