Stunning rainforests, beautiful beaches…Central American haven is more than just a tourist destination? Yes, for affiliates, it’s a GOLDMINE waiting to be explored.

And guess what? AdCombo has just the right offers to help you discover this GEO!

37406 Foot Trooper – CR
37405 Magicoa – CR
37404 Simpla 360 – CR

If you haven’t considered this GEO yet, here’s some compelling data and insights that might just change your mind, swipe the carousel!

And remember, AdCombo has curated valuable insides from our advertiser (and quite a good bonus too)!

We are launching a short series of articles about landing pages. We’ll start with the theory, and in the following parts, we’ll do a practical analysis of AdCombo landing pages. Don’t forget to like it if you are interested in this topic! 

The first part will help you to structure the landing page blocks, prevent possible mistakes, give you some ideas for A/B-test, and tell you about decision-making mechanisms. 

Let’s start!

We’re going to talk about landing pages! Their major purpose is to drive Internet users down the marketing funnel and motivate them to leave their contacts in the form. This is how the sales magic works: an average viewer turns into a really valuable lead. 

For your convenience, this article is divided into three levels. 

Junior level. Here we’ll cover the essential base. It’s suitable for those who have just opened the door to the niche and are still learning the main things. 

Middle level. Here we’ll share helpful tips for those who already have experience in launching ad campaigns but still need to learn some key points. 

Pro level. If you are an experienced affiliate, you have seen everything, and nothing surprises you – go to the end of the article! There you will find the info beyond affiliate marketing and learn facts about the psychology of perception and how to influence decision-making on a subconscious level.

Table of contents

• Basic level 
• Middle level
• Pro level 

Basic level   

Let’s start from the beginning. What exactly is a landing page? What is it for, and why is it so important?

A landing page is a website consisting of a single page. It is easy to create. And it perfectly manages its main function – to lead people to the target action. Most often, it is to purchase a product by filling out a form. 

In fact, the types of target actions can be different. It depends on the selected offer. For example, leave contacts in the form, download an app, sign up on the website, etc. 

Whatever your goal is, the landing page should grab attention and encourage a person to take action. 

What is the key indicator of a landing page to track? 

The conversion rate is considered to be the most important indicator.

The calculation formula is simple:

How to determine a good CR? 

According to WordStream’s source, the average conversion rate of landing pages is around 2.35%. A quarter of the top LP had it at 5.31% or higher. And the highest-ranked one-page websites (the best 10%) had an average CR of 11.45% or higher

Perfection is hard to achieve, but you can strive for it! What to do about it? 

1. Design a clear structure

The first screen should be clear to the customer. Check if the product name is easy to read. Product photos should be of high quality. You can add a brief description of the offer and a CTA button. This button takes our visitor straight to the form-filling block. If the potential buyer belongs to a hot audience, he/she doesn’t need an additional product description. He or she already knows the pros and cons and came in to buy right away. The best thing you can do is to ease the customers’ path on the way to check out. 

Next, place a block with a description of the product’s benefits. Try to specify here a unique selling proposition (USP) of the product. Well-designed USP will be a nice addition, but remember that the main thing is ease of use. When the text is placed on a beautiful picture but is impossible to read, no one needs it. Buyers refuse the purchase when it is hard for them. A minimalistic and clear UI is better!

Then add a trust indicators section. It often includes customers’ feedback. It will help make a quicker decision. Also, you can add a block about safe and environmentally friendly manufacturing and product quality certificates. Especially in Tier 1 countries people care about the quality and safety of goods. 

At the end, place an order form. 

Tip: Make as few blocks to fill as possible. And add hints for the users, making the ordering process simple. 

Mark mandatory fields with asterisks, and make masks that will tell people how to correctly enter a phone number or email. If possible, make buttons or drop-down lists instead of manually filling fields. 

Tip: ask someone you know (better not related to marketing) to fill out the form and see how quickly they can do it. What problems did they have filling it out? What questions they had, and what wasn’t obvious? Find some difficulties? Fix it asap!    

2. Know your TA 

To sell someone a product you should understand people’s needs and desires. These are the basics, without which it is impossible to close the sale. 

What to write in the product’s USP? Should there be a section on eco-friendly production? Does the description text need a bigger font size (relevant for seniors)? Is it worth placing NSFW adult pictures right on the first screen? Can this picture of a person in a white coat be used? 

Analyzing the target audience, its age, gender, cultural characteristics, devices, and time of purchasing will help to close most of these questions.   

We hope these tips will help you to create a well-structured LP. Let’s move further to the middle level. 

Middle level 

For those who have already made more than one landing page, we will provide statistics and tips to improve landing pages’ CR. 

What to do if traffic seems to be from a quality source, but, for some reason, there are no orders, and all leads end up in the thrash statistics column? 

Do you need to change the offer? GEO? Complain to the affiliate manager about the advertiser, who does not give payment for seemingly “quality traffic”? Run to another CPA network with thoughts: “Now everything will go as it should”?  

Or maybe you should study and improve your landing page?

When did the user leave the page? Maybe he didn’t understand where to click? Or entered the wrong number but the form accepted it? 

Haven’t thought about it yet? 

In this case, it is better to take a deep breath and calm yourself. Then start to check the efficiency of your LP. 

The most common way to check the correctness of the improvements is split testing or A/B testing (they are the same things).

To implement it, you need to go through several steps: 

• Define the purpose of testing; 

• Formulate a hypothesis; 

• Important: it is better to test one thing at a time. It is useless to put several hypotheses into one test and then try to find out what exactly led to the better results;

• Specify the desired values; 

• Run the test;

• Analyze the results.     

But this can be completely useless and costly if you act blindly. What to rely on when looking for ways to improve? Of course, on analyzing statistics. Each step in testing should be based on specific figures. 

What to check in the statistics? 

• Number of visits 

• Number of conversions

• Average time spent on the website

• Page load speed 

• Users devices

• Bounce rate

• Heatmaps 

• Webvisor 

All these tools will help you to analyze when the user leaves the page and does not reach the target action.

Of the non-obvious but significant mistakes can be found: 

• Non-obvious CTA button: small/ unclear text/ unnoticeable color/ blends into the background/ not clickable;

• Many customers use mobile devices, but the landing page is not adapted for them. The user finds it difficult to navigate and refuses to order. Maybe he can’t hit the button because the clickable area is too small;

• Long loading time. The size of pictures/ gifs/ videos and animations should match the internet speed in different regions. It is better to compress all files to the smallest possible size without loss of quality;

• Problems with form filling. There are no hints, masks, or mandatory fields/ it is impossible to fill out the form using a phone/ it is too much to write in fields/ the buyer can write down an incorrect phone number, but the form will accept this answer anyway, etc.

What services can help you collect statistics: 

For example, Google Analytics, Yandex.Metrica, Hotjar, Roistat, and others. 

You can always share helpful services in the comments! 

And what website builder can be used to create LP? 

There are so many services. Here are some of the most popular ones: 

Tilda, Wix, uKIT 

We will also be glad if you share useful services in the comments! 

And we move on to the next section…

Pro level

At this level, we want to go a step higher and talk not about landing pages themselves, their structure, and statistics. 

It’s time to talk about equally significant related topics.

Psychology of color

You’ve probably noticed that different colors can subconsciously evoke various feelings and emotions. 

Here are some examples of the connections between colors and the feelings they can evoke.

As you can see, colors that are close to each other can have similar influences. To choose the right palette for your ad creative or landing page, you need to first determine what emotions you want to evoke in your audience. Then choose the right color, its brightness, and saturation. 

But don’t forget that color perception is a very individual process. The same color can evoke various emotions and impressions in different people. You shouldn’t expect the same reaction from all people from your target audience. But it is interesting to experiment with this topic. You can conduct a split test and write the results in the comments! 

In addition, there is also a cultural aspect to the perception of color:

Finally, you can study the scheme of famous global brands’ logos to make sure that the color tool may be really helpful. 

The psychology of decision making 

Now let’s talk about how you can influence the buyer’s decision-making without being pushy.

The essence of this approach is not to force a product through changing the buyer’s way of thinking. But customize your content to fit the buyer’s habitual way of thinking. Remember: using psychology to manipulate customers is unacceptable! 

Next, you’ll find a short list of 4 lifehacks, let’s go! 

1. Tendency to constancy and consistency

Sales funnels are built on this mechanism. Each successive suggestion to a customer takes your interaction a step closer. People tend to keep their actions consistent. If potential customers have already started interacting with you, they are more likely to move on to the next step. Unless they became negative experiences of the interaction. 

2. Tendency to establish points of reference – anchors 

Humans tend to use the first piece of info as a reference point for subsequent decisions. 

For example, when a customer sees that an item is now discounted, they:

• First, he may think that it is a great offer;
• Second, the cost and value of that good is higher. 

The chances of how well this technique will work depend on a deep understanding of your target audience. What is the chance of such a user’s way of thinking? 

If this is a working technique for your TA, you can offer the customer several options of product courses with different costs. Make sure to show how much money he/she will save depending on his or her choice. 

But you should be careful with the enormous number of options, and that’s why… 

3. The paradox of choice 

If you give a customer too many choices, likely they won’t buy anything. There’s a parable about a Buridan’s ass (donkey) who couldn’t make a choice between two equally attractive haystacks. In the end, he starved to death, having never decided to choose one. 

On the topic of landing pages, the page should have one clear call to action on the CTA buttons. If your goal is to close a sale – a button leads to the order form and does not dissipate the buyer’s attention. 

4. Social proof 

In new circumstances or when solving new tasks, people tend to follow other people and repeat their experiences. 

In our case, this means that you need to take care of placing a section with testimonials. It will be better if besides the text you add photos of people. It generates more trust. And try to update the testimonials block. 

If it is not possible to write reviews of several people, you can add a block with the total number of buyers. For example: “Our product has already been bought more than 1000 times!” This option will work as social proof too. 

We hope you found this article helpful and your new lending pages will bring you a great ROI! 

If you have any tips, suggestions, and recommendations, we look forward to hearing them in the comments!

This spring, we released a lot of helpful and exciting content! To avoid losing yourself in the info flood, we’ve gathered everything in one place and sorted it, so you can quickly find what you need the most! 

Well, just choose the right category for you: 

For Beginners

1. https://blog.adcombo.com/the-third-video-tutorial-on-adcombo-interface-is-available/ 

Tutorial video on the AdCombo interface. We’ve shown you how to set up the postback, pixel, and the API. In the post, you’ll also find a link to the previous video, where you’ll learn how to set up a campaign in AdCombo and create a tracking link step by step.

2. https://blog.adcombo.com/the-beginners-journey-how-a-pr-manager-started-affiliate-marketing-part-5-campaign-launch/ 

The 5th part of the unique project of our PR manager Victoria, a.k.a. PR-fire Vi! 

Victoria explained how to choose the best creatives, add an offer and campaign to the tracking software as well as how to check whether the postback link works the right way. 

We highly recommend reading this article to everyone who is making the first steps in affiliate marketing! 

For those who are already in the niche

1. https://blog.adcombo.com/reducing-trash-orders-in-latin-america-with-the-hints-by-advertiser/ 

Our trusted advertiser shared some helpful info on how to reduce the number of trash orders in Peru and how to avoid them! We advise reading it to anyone working with Peru and LATAM.

2. https://www.instagram.com/p/CpkoCM4MCHj/ 

This post is about a new TikTok tool – Keyword Insights (like a spy tool but totally FREE!). The service will help you find ads on TikTok by keywords (phrases are sourced from voice-over audio, text overlays, and caption/description texts of ads). Working with TikTok and never tried it? It’s the time! 

For inspiration

https://blog.adcombo.com/interviews-with-adcombos-top-affiliates-emotions-stories-and-bright-impressions-from-the-great-adventure-grand-finale/ 

After the Grand Finale of The Great Adventure Challenge, we interviewed Top-5 and Top-50 participants. They told us about their hard path to their goals and the moments when they understood it was not gone through in vain! 

Want to recharge your motivation like in a sports drama movie? You’d better read our article via the link. Believe us, the suspense is the same!

Maximum benefits – minimal time spent! 

The list of useful reels on our Instagram:

How to increase revenue: https://www.instagram.com/reel/CpnHRLipYgE

How to choose a reliable affiliate network: https://www.instagram.com/reel/Cpxdo2cp0rV

Chat GPT-4: https://www.instagram.com/reel/Cq5sY2ssMAu

How to choose a traffic source: https://www.instagram.com/reel/CrBVcB0p-55

A little talk about a budget: https://www.instagram.com/reel/Crdmq5TN5Po

Guide on nutra offers: https://www.instagram.com/reel/CrycwfPJMWo

Top-3 hot affiliate niches for all times: https://www.instagram.com/reel/CsRHYTCszzJ

Choose the content that fits you the most, and don’t forget to like it! 
And if you have any questions or suggestions, welcome to the comments!

We are glad to establish a private club for the top affiliates and the best AdCombo partners – Grand Ad Society! Access is by invitation only.

Only affiliates with the most quality traffic can be invited! 

On June 1, 2023, we’re launching an exclusive Challenge for the top affiliates. Till August 31, 2023, the best community members with the most impressive traffic volumes will compete for luxury prizes. 

Rolex Datejust 41mm is a guaranteed prize for the Top-1. 

Top-5 participants will compete for the money prize. Its amount will be formed based on the total number of sales.

The winner is picked not by traffic volume but by its quality. The higher the traffic quality and percentage of buyouts – the more chances to prove your superiority and take the Grand Prize. 

We wish good luck to all invited participants. We will gladly follow the incredible competition of the strongest affiliates!

Want to be a profit-catcher, but some of your orders keep flying to the Trash statistics column?

To reduce such unpleasant situations, we’re sharing the post that has been co-created with our trusted advertiser in Latin America.

Taking Peru as an example, he explains the structure of the country’s administrative units that will help you fine-tune your targeting, along with one of the main problems of Trash orders: wrong numbers. Spoiler: He also advises on how to avoid this.

The content will be especially useful for those who create landing pages on their own and drive traffic to offers in Peru yet get confused by the targeting. It also will be surely useful for those who are in search of a new converting GEO for Nutra.

Enjoy the post and hold a Peruvian profit-bird tighter! 

Did you like the content with recommendations by the advertiser? Give us your likes, so we’d keep on with such posts

How often do you eat mushrooms? Well, we’re not talking about mushroom cream soup. We’re talking about mushrooms with superpower! 

What are they? Let us introduce you to mushrooms – superfoods… or, in other words, adaptogenic mushrooms.

It’s a perfect time to learn more and even make money with this super product!

Why are adaptogenic mushrooms good for health?

They help the body cope with stress and tiredness after heavy physical activity. In general, they help the body survive in harsh conditions. It’s just what the modern citizen of the metropolis needs! 

The result comes through the complex influence on the different systems of the body. Adaptogens improve the cardiovascular system, cleanse it of toxins, enhance the immune system, and help saturate the body with oxygen. They can also influence the central nervous system. 

Interesting fact: the mushrooms can have both a calming and energizing effect. 

Why are adaptogenic mushrooms advantageous for affiliates? 

To begin with, the target audience is truly limitless. Who hasn’t been stressed? 

In many countries, there are studies on the level of stress that affect people in a certain country. For example, 35% of people from 143 countries suffer from stress. 55% of Americans stay stressed during the day. 

In addition, the stress level at work is rising – 6 in 10 workers living in the countries with major global economies are experiencing increased stress. China has the highest rise in workplace stress (86%). In Australia, 91% of adults feel stress in at least one important area of their lives.

Besides its negative impact on general psychological state, stress can also provoke overweight, sleep disorders, mood swings, skin problems, digestive disorders, hair loss, etc. 

A lot of problems. Magicoa helps to solve them all! 

Also, the product has a pleasant mochaccino and a light nutty-mushroom flavor. 

Many people, even those who understand the benefits of regular consumption of adaptogenic mushrooms, refuse to take it because of its natural flavor. Mushrooms taste bitter with an earthy aftertaste. But thanks to the work of experts and the internal product development team, this problem has been solved in Magicoa. 

Payouts and GEOs.

Click on the image

Why is Magicoa the Golden Antelope that will shower you with money?

• Natural composition of ingredients. Which is especially important for those who care much about health;

• The product fights the negative effects of stress, especially overweight, in three ways: it burns fat (due to the amino acids in the composition), fills with energy (adaptogenic mushrooms do this), and keeps the feeling of being full for a long time. In addition, you can emphasize that the product is Vegan and Keto-friendly!

• Easy to use – stir 1 tbsp. into a glass of water. Take once a day; 

• Widest TA;

• Payouts up to $30.5;

• 15+ GEOs worldwide;

• Opportunity to use ready-made landing pages and nice creatives!

Follow the link and get ready to put leads in your basket. 

There’s a big harvest waiting for you!

Hey, aff friends! We have great news for you.

We are glad to present to you a new service – Combo Cards.

Experienced affiliates and even those who are just starting affiliate marketing, clearly understand the importance of virtual cards. So, we’re sharing terms and advantages of the new service: 

A wide variety of BIN numbers from all over the world (Europe, USA, Asia, Latin America);

Cards are linked to all traffic sources from FB and TikTok to YouTube and Pinterest;

Multicurrency cards (USD, EUR, SGD, etc.);

Features for teamwork;

Immediate replenishment via the Adcombo affiliate network or USDT;

The lowest replenishment fee – only 3%. No commissions for card issues and maintenance.

BONUS: Within a month from the date your account is registered, you won’t pay any commission for replenishing your account  up to $10 000 in total.

This service is developed by advertisers for advertisers. It aims at reducing your expenses by 25%, thus, enables you to earn more! 

More info: https://combo.cards/

Wish you profitable campaigns and long lifetime for your ad accounts!

Affiliate marketing is a business. Teams, who focus on running traffic, quit the media space very soon. They concentrate on profit and internal processes. That is exactly what happened with the Arbo Team. Our guys checked out the whole Internet inside and out and revealed that the last public performance from team owner Oleg is going back to 21.04.2021 at ZM Conf. 

It was hard, but finally, we got a fascinating interview with Arbo Team so we can figure out the secrets of stable profit in media buying and more.

Oleg, hello! Tell us, please, why did you leave the media field? Don’t you regret it? 

No, we don’t. In my opinion, media exposure is overrated in our niche. Happiness loves silence. It takes precious time, which can be used for more useful things. It makes sense if someone wants to  become famous and then sell info courses and such stuff. 

We have more time for optimizing our team processes, after quitting the public field. And we’re devoting all the spare time we have to work. We allocate our resources precisely per each member of our team, develop them and drive them to great results. Let me say more, I know a significant number of teams who are in agreement with us on media issues and make much more profit on affiliate marketing than those who are constantly exposed in public.

For 8 years in CPA marketing, you probably have tried other traffic sources. Have you found a reliable source to replace Facebook?

Yes, we’re constantly looking for new sources. Always testing different platforms: TikTok, native advertising, etc. But Facebook remains for us the main traffic source. So, anyway, we work with the same resources as the rest of the market. 

Speaking about the traffic volumes, how much traffic do you get from Facebook?

About 70-80%, depending on FB turbulence.

Facebook is quite turbulent. How do you cope with such periods to keep a steady traffic flow?

During the hardest period of bans, we succeed in obtaining the cheapest leads. We don’t panic, we don’t give up, and we aren’t throwing all our forces at other sources, as many affiliates do. Instead, we consistently analyze the causes of this  Facebook behavior and quietly look for solutions. Facebook ads auction in such moments is not overheated because turbulence concerns all users of FB. So, the CPM is getting cheaper, which causes cheaper leads. 

We have a farmer in our team with experience as a QA engineer. He permanently reviews every FB button. It helps to find new bugs and tricks quickly and adapt the account farming strategy to the new reality.

Is he really researching every FB page and clicking on every button?

Yes, he has a lot of experience in app and website testing, and now his skills are useful in affiliate marketing.

As you’ve mentioned, this person is responsible for the ad account farming. So, do you use only FB accounts that were farmed by your team?

Yes, mostly we are working with our accounts, purchased ones we use rarely.

Can you please tell us a little bit about Arbo Team’s farming strategy?

Yeah, we can tell you about some features, as they are very difficult to replicate (laugh), but according to our statistics, they have been working well for several years. 

We hire people from all over the world. Firstly, we give them a routine job like creating Facebook profiles and doing some activities (we also call it social account farming) like regular users. If the person is reliable, we allocate a budget to purchase phones for creating new accounts. They register accounts from their brand new phones in local IP-addresses, do social activities as regular Facebook users, and then transfer these accounts to our farming department. They do the additional farming: collect cookies from other sites (login via Facebook account), etc.

So, the main thing for these hired guys is to get a real profile on a real device without using antidetect browsers and other software?

Right. And the minimal social action for the initial profile farming.

Is this the main source of the FB accounts or is there any other?

Yeah, do not forget about accounts renting. We have the landing pages for our rent accounts. From these pages customers are redirected to WhatsApp. Thereafter, the operator connects to the dialog via CRM, explains the terms, and pays the client if he agrees to the conditions. Then we do additional accounts farming and add automatically registered accounts into the BMs. Accounts generated in this way spend between $3,000 to $15,000.

By the way, we also track all user transitions on the sales funnel and thus understand which approaches work better, which operator is more effective, and other parameters. The work here is the same as with any offer in an affiliate network.

But it will certainly cost a lot to keep operators, workers abroad and buying phones, what affects the final ROI? 

Sure. We have a referral system on the accounts rental: bring a friend and get a % from his/her income. Some guys brought 20-30 friends. This is expensive because we are renting accounts from Tier-1 and Tier-2 countries. For example, we spent about $160,000 on the referral program in the past six months. But all of these costs are paying off by huge ad accounts lifetime.

In general, we don’t spare money to ensure the quality of accounts and their large lifetime. We’ve made our e-com project and spent about $5000 per 1 Business Manager. Occasionally, we’re getting even  a small income, but ROI is far away from affiliate marketing’s ROI. So, we are definitely qualified to advise those who are reading this article: first of all, please, take care of the quality of your accounts.

Let’s get back to the turbulent FB times. The high-demand period is quite soon: Black Friday and Christmas sale. The auction will be overheated with big brands. How do you manage it?

Yes, yearly we’re facing a seasonal auction surge. In a long time of work, we learned to lead the customer correctly through the funnel and reach the sale. Now we apply these skills, especially during the high-demand period. 

To make the client buy the offer, we are collecting as much information as possible, including his/her emails. Also, we subscribe him or her to our push notifications. All the information is concentrated in our self-written CRM and we can track every user at each stage of the funnel. As a result, we can notice the vulnerabilities of the funnel in time and modify it. This kind of extra monetization works best for us now.

I’ve heard a lot about your technical excellence. Now, surely you have some self-written apps or programs for other needs?

For a long time in the niche, we wrote our cloaking service and antidetect browser. Today, we hardly use third-party solutions and consumables at all. No one goes into the FB interface except the QA and farming team.

Haven’t you written your own AI service for creative materials yet?

No The easiest thing about affiliate marketing is the creative pairs. Nutra approaches are mostly the same. Go to ADheart, find some creative materials, take them, make little changes and start to advertise. That’s it.

What’s the hardest part about affiliate marketing right now?

The hardest part is getting rid of the routine because the team can’t effectively work, and team members can’t generate new creative approaches. Therefore, we continue to develop technical solutions that replace the routine for team members as much as possible.

At the beginning of this article, we mentioned that teams with a business approach to affiliate marketing are leaving the media field. But it’s just our subjective vision, whether it works or not is up to you. 

But the Arbo Team year after year is on TOP of AdCombo challenges and takes the biggest prizes. Well, let’s wish the boys luck in The Great AdVenture!

It’s time to get to know the workflow of AdCombo better! 

In the first article, we told you about the processes in our affiliate department, which are usually hidden from prying eyes: what happens when an affiliate manager quits or gets sick, stages of employee selection, building B2B relationships, their impact on affiliates, and many other interesting things! 

If you haven’t read it yet, now’s the time to follow the link!

We want to introduce you closely to our superheroes without capes, but with another ability – to respond to your messages from day to night! To those who bring you the best payouts and help pick the creatives with the highest CR – our affiliate managers! 

We asked each of them questions and got very interesting and fun answers. Find your manager and meet the others! 

What does a manager need to succeed?

I think the basic things are patience, being able to google, and loving to communicate! 

Who is the perfect affiliate? 

Affiliate who understands his/her traffic and knows outcomes (not expecting a 90% AR on pop-traffic). He/She doesn’t try to mix traffic, understands that managers are not robots, and they need a rest, and has time for it too. And of course, he doesn’t use forbidden creatives.

What irritates you while working? How do you cope with stress?

To be honest, I’m not particularly annoyed by anything… except those who don’t look for answers themselves, but instead rely on others all the time

Stress can be dealt with in different ways, such as: spending time outdoors or doing your favorite thing. For example, if a person likes to sit in a café, they can take a laptop with them and work with a cup of coffee in the hand.

How do you keep a work-life balance?

Yes, I can keep it. Life is only one, you need to remember it. If you are not satisfied with your job, if you don’t like it, it’s time to change it! 

If you love what you do, it becomes part of life. Life = work, and voilà, the balance is here!  

Your top three work principles 

1. Google is your best friend. Google first, then ask your colleagues. The more you google, the more you know;

2. Information is everything, but you must know how to organize it correctly and make it clear to everyone. Otherwise, there may be misunderstanding. For example, an affiliate may think that the “average AR on the offer” = “guaranteed approval rate” and claim for compensation; 

3. Be quick and brief. All meetings and calls with the team should be held quickly, do not waste managers’ time on long negotiations because partners wait for them in chats. 

Why is it not always possible to answer affiliates quickly? 

I don’t have affiliates at the moment, but I am a member of almost all the chats with top affs. I used to have 200 affiliates. 

I often see, for example, a manager is having a work call and at the same time an affiliate is asking for an urgent answer. Of course, affiliates are always a priority for us, but you need to understand that there are other tasks. For example, activating accounts, or communicating with other partners. To get feedback from advertisers we usually need to wait for some time, so, please, be patient. 

And do not forget about the overall workload: each manager has at least 20 active chats every day. All your questions he or she will surely answer, so please wait a bit

Were there any funny stories in your work life?

There are a lot of such stories! 

Once my affiliate chose another manager after he had found out I had a boyfriend

Plenty of affiliates don’t believe that a girl manager can set up the API herself, so they ask for tech support to be added to the chat. 

Funny situations often happen at conferences. For example, three years ago, Ella and I flew from a conference in Bangkok. It was a long, eight-hour flight. I looked out the window and saw that another plane was flying right into ours! Ella was asleep, and I would rather not wake her up, I thought the end was near… When she woke up and saw my huge, frightened eyes, she asked me what had happened. I said that another plane was flying toward us. We looked closely, and it was just the light reflected from the wing! I was shocked  

In my opinion, the most interesting thing about the job is the people. Realizing how different everyone is. There was an incident at the Posh’n’Porsche Party. My affiliate couldn’t come to the drawing because of a COVID-19, so he participated online. He was ranked 23rd in the Top-50 and didn’t have much expectation of winning prizes. On the night of the drawing, he went about his business, completely forgetting about the prizes, and he didn’t answer my call. I had to call him 100 times from Dubai to tell him about winning Porsche 718 Boxster S!

There is another situation. At our meetup, I came up to say hello to an affiliate, and he instantly responded: “My manager is Anna, I don’t want to change her” That time I realized that it’s not easy for affiliates that many managers try to “hunt” them all the time, and it seems to happen even among colleagues from the same CPA network.

What does a manager need to succeed?

In my opinion, the crucial things here are eternal curiosity and the desire to discover something new, because the CPA niche is dynamically developing and constantly changing. 

Who is the perfect affiliate?

The answer is obvious  

The one who drives 100% of his traffic to AdCombo! 

What irritates you while working? How do you cope with stress?

The inability to solve an affiliate’s problem quickly. 

And then there’s the huge number of work calls. They can last for 1.5 or even 2 hours! This is very distracting from support partners, unfortunately. 

How do you keep your work-life balance?

1. Focus on your primary responsibilities and tasks; 

2. Limit the end of the day (although I often get back to work chats at about 9 pm, because of the inspiration to continue); 

3. Make the most out of weekends! 

What are your top three work principles?

Discipline, honesty, and teamwork! 

* And as a bonus, here’s my fourth principle: work with your favorite music  

Here is a cool and energizing track – OVERWERK – Daybreak. Enjoy  

Why is it not always possible to answer affiliates quickly?

It depends on the affiliate’s request. Some issues cannot be resolved immediately, like when you have to pass on a request to an advertiser or colleagues from other departments. 

Partners need to understand that we are trying to end the problem with a win-win result, and this takes time. 

We have over 130 000 partners and only 11 managers. It is obvious that it is physically impossible to solve a huge number of issues at once. 

Were there any funny stories in your work life?

Of course! For example, once I celebrated New Year under anesthesia

What does a manager need to succeed?

He or she needs to be an extrovert!

Who is the perfect affiliate?

In my opinion, like this: the one who steadily runs traffic and who is polite and tactful. 

What irritates you while working? How do you cope with stress? 

I don’t like it when personal boundaries are violated. And Caps Lock in messages and question marks in a separate message  

How do you keep your work-life balance?

Going out to the woods once in a while helps a little to keep that balance  

Especially after noisy conferences

What are your top three work principles?

1. Suggest only really top offers; 

2. Do the best to help affiliates (regardless of their traffic volume); 

3. To communicate in a polite and friendly way.

Why is it not always possible to answer affiliates quickly?

Because the manager is a human, not a bot  

And occasionally you need to wait a bit to get a useful response.

Were there any curious moments in your work?

When we raffled the very first car together with the CTR Network, someone decided that the mysterious id 170 – was mine. They wrote to me on social media congratulating!

What does a manager need to succeed?

I think the expression, “Start small, think big and go fast” is very suitable here.

Who is the perfect affiliate?

The ideal affiliate is a friend. It’s easy to communicate with him or her. We can find common ground and grow together. 

It’s an affiliate that understands all the nuances of media buying, makes adequate requests, runs traffic when he or she promises, and gives feedback on the ad campaign experience.

He (She)’s not afraid of trying new verticals and GEOs. He (she) is not interested in having small volumes as the main aim is to scale up: to launch a higher-volume campaigns and make more profit. 

What irritates you while working? How do you cope with stress?

Most of all it annoys me when we expend a lot of effort, time, energy, and nerves, and the result does not meet expectations. 

Usually, we have to go back to the beginning, analyze, understand why we didn’t get the desired result, and then start all over again. 

What helps me to cope with stress? The result! When you see the outcome of the teamwork, satisfied affiliate users, and constantly growing traffic! 

Also, digital detox helps me get energized

How do you keep your work-life balance?

I think it’s quite possible to combine life with work, but sometimes it can be hard. 

Once I was getting ready for a concert, but I had to leave for a work trip to Dubai the week before the show. I didn’t perform that time. It’s all about priorities and personal choices.

What are your top three work principles?

1. Passion;

2. Sustainability;

3. Initiative.

Why is it not always possible to answer affiliates quickly?

Because many people write at the same time. If you try to answer all of them at once, you get a huge flow of information that must be processed immediately. Thus, this causes a quality loss and a negative impact on the number of requests processed.

To deal with it, I rank the incoming requests according to the FIFO (First In – First Out) principle. This helps me solve various issues quickly and efficiently.

What does a manager need to succeed?

I think the main things are desire to help, patience, strong nerves, and, of course, an interest in the niche!

Who is the perfect affiliate?

It’s great when an affiliate launches campaigns for all the offers he or she asks for. And even better when the aff gets a good profit

In general, it’s an affiliate with no problems in communication. And if he/she has questions, they try to deal with them and ask for help only in crucial moments. 

What irritates you while working? How do you cope with stress?

It’s very frustrating when partners ask for a bump and don’t launch a campaign. 

Another option is when you find yourself between two fires: affiliate and advertiser (e.g., when the advertiser doesn’t want to give lead caps), the manager should perform a miracle of diplomacy.  

How do you keep a work-life balance? Are you good at it? 

I’m not, so I can’t give any advice here, but I do my best! 

What are your top three work principles?

1. Commitment to work;

2. Patience;

3. The ethics of communication.

Why is it not always possible to answer affiliates quickly?

Some questions take more time to be answered because you have to wait for feedback from another department or an advertiser. 

Also, to solve some issues, you need to chat with several people at once, which also affects the response time. 

Were there any curious moments in your work?

Once we were caught in a very terrible storm. There was a strong crosswind, the plane was shifting. Passengers’ were on the edge of nerves. 

Ella asked me at the time: “Nina, are you afraid?”

And I said, “Yes, I’m worried about passport control!”

What does a manager need to succeed?

A sedative pills and a sense of humor (I guess) 

And, of course, being a responsible person with nice communication skills who can easily handle difficult situations!

Who is the perfect affiliate?

The one who doesn’t ask for top offers on Friday or Saturday night!  

What irritates you while working? How do you cope with stress?

How do I deal with stress? This is a question I haven’t found an answer to yet

It’s very annoying to have disrespectful communication, and when some affiliates think the manager is a servant. 

How do you keep a work-life balance?

You need to remember to take care of yourself and take time for yourself!

What are your top three work principles?

1. I trust my intuition

2. Hope for the best, but be ready for the worst; 

3. If you don’t like something about your job, remember how you make impulse purchases and cheer yourself after receiving a paycheck, it gets easier! 

Why is it not always possible to answer affiliates quickly?

In Indian mythology, there is a multi-armed God, Shiva. So we aren’t alike!

What does a manager need to succeed?

I think that the following skills are important: communication, interest in the niche, and the ability to choose a good offer.

Who is the perfect affiliate?

Someone who doesn’t ask questions without thinking. First of all, he/she tries to find the answer and only after failure asks for help. And, of course, the one who runs a lot of traffic.

What irritates you while working? How do you cope with stress?

Sometimes affiliates ask the same questions, the answers to which can be found in the chat history!

And it’s also unpleasant when they start arguing about payout rates. Affiliates compare them with other partners and teams, who have better payouts, and then say: “If you give us such rates, we’ll bring you 10 leads”. It is hard to explain that payouts may be different for numerous objective reasons. 

How do you keep a work-life balance?

My recipe: to have clear boundaries of working hours. But in practice, this is not always possible, because there are also force majeure situations when you have to start work earlier or finish later. 

What are your top three work principles?

1. Tactfulness;

2. Communicability;

3. Unobtrusiveness. 

Why is it not always possible to answer affiliates quickly?

Sometimes partners ask for the information they can find in their personal accounts, but they ask the manager anyway. The AM begins to gather the information. Collecting all the data on just one affiliate request (usually you need information on several offers, not just one) takes a lot of time. So it is not always possible to respond quickly.

Were there any curious moments in your work?

There was a case when partners asked to raise the payout rate. It seemed like a normal situation, but actually they already had a higher rate. And the guys were asking for more. They requested a few more dollars to the payout that they already had!

What does a manager need to succeed?

Strong nerves! And count to 10 before answering

Who is the perfect affiliate?

Since I work mostly with Latin American affiliates, for me the perfect affiliate is probably an affiliate from one of the Latin American countries.

How do you cope with stress?

As I said earlier, most of my affiliates are from LATAM. They are ambitious people who work hard for a better life and their families. When they send me pictures of their new apartment, car, and their happy families, I get very excited about them!

And when things aren’t well, I know that our work isn’t just about money. It’s more about goals and ambitions, but it’s also about happy families on my beloved continent! 

Making some people happier gets me happier in return!) 

How do you keep a work-life balance?

Hmmm… I haven’t heard of it. Does it have a good CR?

What are your top three work principles?

To breathe and to love people. And when I can’t love, I just keep breathing

Why is it not always possible to answer affiliates quickly?

We try very hard. But even managers sometimes need sleep and food breaks. We’re honestly trying to cut them

Were there any curious moments in your work?

In Panama, on a layover from Colombia, border guards were looking for drugs in parts of our roll-up. Let them search as much as they want since I had nothing to hide! But when all the construction tubes were being tapped… It was a bit thrilling.

At the border control in Colombia, I had to download a local app, which I could not download at once. In the end, the officer asked me to open the browser version of it. As you can imagine, when I opened Safari, of course, it was an adult landing page with gifs

Last year, right after a meetup, everything in Columbia was closed for 3 days because of the quarantine. I arranged the meetup and was sure there would be no lockdown. Anyhow, I could buy food somewhere. But it couldn’t! Absolutely EVERYTHING was closed. Even the delivery service didn’t work. I had to eat one guanabana that my affiliate had given me. And a couple of chocolates from my favorite affiliates that didn’t let me die as a hungry worker!

What does a manager need to succeed?

I think the base is friendly communication, diligence, and an unlimited a bit of patience! 

Who is the perfect affiliate?

The perfect affiliate is someone who is easy to communicate with. And if such an affiliate also has skills in affiliate marketing, it’s great! 

What irritates you while working? How do you cope with stress?

I can understand everybody, so nothing greatly annoys me. Well, if the nervous system needs a recharge- chamomile tea or even dry white wine can be helpful!

Do you manage to keep your work-life balance?

Yes, luckily I do!  

Why is it not always possible to answer affiliates quickly?

During my off-hours, my computer is out of my reach. As soon as I get to it, I can answer my affs even at midnight.

But during working hours, I always reply within half an hour.

Were there any curious moments in your work?

I don’t have, I think that’s good

What does a manager need to succeed?

To provide your team with quick and precise answers. 

Who is the perfect affiliate?

The perfect affiliate handles quality traffic, brings in lots of relevant leads, and has a super high ROI!

What irritates you while working? How do you cope with stress?

I think the best remedy for irritability is kindness, respect, and patience. 

And I handle stress with a nice cup of coffee

Do you manage to keep your work-life balance?

After work, I usually go to the gym with my wife and also walk with my dog. It all helps a lot!

What are your top three work principles?

1. Punctuality;

2. Efficiency;

3. Responsibility.

Why is it not always possible to answer affiliates quickly?

It is not always possible to answer instantly because sometimes we have many chats with the affs at the same time. Some more difficult issues need a bit more time for getting a resolution.

Many partners ask questions at the same time, so it’s not always possible to answer immediately. 

And some requests take quite a long time to be processed, thus, the response time increases.

Were there any curious moments in your work?

Once, a customer paid for a cream delivered to his house. And then he registered one more time to order two more products within the 3-for-2 promotion.

What does a manager need to succeed?

The manager needs to be aware of things that he/she works with. There is also a need to be flexible because of working with different people at the same time.

Who is the perfect affiliate?

I guess that the ideal affiliate is someone who is available at any time, knows about the affiliate marketing niche and understands what it is.

What irritates you while working? How do you cope with stress?

Repeating questions is a problem. Sometimes affiliates see a long text in the FAQ section, where everything is thoroughly explained, but they don’t want to read it, as it’s easier to keep asking the same question.

How do you keep a work-life balance?

Everything is possible if you have the right schedule. From time to time you have to sacrifice your free time in favor of work, but you can handle it. 

What are your top three work-life principles?

1. Do what scares you;

2. Be responsible;

3. Always be on time.

Why is it not always possible to answer affiliates quickly?

It’s impossible to answer all affiliates at once as managers have other affiliates to work with. And don’t forget about the tasks within the department (reports, work calls, for example), they take quite a lot of time. 

Were there any curious moments in your work?

I can’t recall any curiosities, but I can tell you what I do observe with great interest. 

Sometimes affiliates choose unpopular offers. Usually, everyone prefers top offers, but some affs go against the stream and choose something completely non-mainstream. It’s the desire to try and take a risk, that’s what I like!

We thank our managers for their answers! 

If you still have questions, we are waiting for them in the comments! 

Hey there, PR-fire Vi is here! While the preparations for the launch of my first ad campaign are in progress, I’ll tell you about myself.

My name is Victoria, and I’m a PR manager at AdCombo. My affiliate experiment will help me better understand you, our audience. So I can improve the content I produce. Also, my experience can help newbies who are taking their first steps in affiliate marketing.

I have my superhero alter ego, PR-fire Vi. Probably, you’ve already heard about me. At AdCombo, all the employees are real CPA superheroes!

True comic book fans are likely to recognize Koriand’r Starfire in my character. I like her easygoing and cheerful character. Her ability to have a good time and get herself organized when needed to complete her mission. Kori is full of solar energy, and I love the sun too.  The difference is that Kori converts the sun’s energy into her power, and I convert information into useful content. Education is (sun)light, right?

What else can I do? Smash affiliates’ obstacles caused by the lack of data; and go into super-stamina mode to find information and turn it into articles, posts, and more!

The content amulet (as effective as the Money Amulet in AdCombo) on my suit helps me find and attract necessary info. The PP on it signifies Pr Power / Pr-Powered – the Power that magnetizes large amounts of data and transforms it into useful content for you.

I learned all this on the planet CPAran, from where I came to the ADC Universe three years ago. On CPAran, affiliate marketing information was everywhere: it flooded the seas, grew on trees, and flew in the wind as it fell from the branches. 

Almost all CPArants were affiliate sages as they could absorb info and produce secret hints, effective ad strategies, ideas for converting creatives, etc. I admired them and wanted to be filled with affiliate consciousness too.

However, the planet and Universe CPAran were destroyed by invaders from the Weta Universe.

Then I went to the ADC Universe since it was inhabited by true superheroes who help affiliates successfully fight for their profits. With my ability, I’m an awesome addition to this cool team! 

Working with such strong and enthusiastic superheroes is very inspiring. It’s nice to see our powers unite here. We discover new abilities together, not forgetting to develop those we already have. 

This time I’ll advance my ability. My goal is not to simply convert ready-found information into content, but to acquire it myself, through tests.

Soon, I’ll tell you what offer I choose, and from what source I’ll start my affiliate journey.

Maybe you have some recommendations for me? Drop them in the comments!

See ya later!