Dear publishers,

It is high time to share with you our regular article related to Internet usage in Portugal. This GEO is really promising for running marketing campaigns there and our nutra offers are a real evidence to it.

General Overview

•         The total population of Portugal is around 11 million people
•         Official language is Portuguese; also Mirandese (locally used)

Internet Usage

The number of Internet users in Portugal is 7.20 million (around 70% of the population)

Internet speed:

Average Latency: 107 ms

Average Download: 22.83 Mbps

Average Upload: 9.55 Mbps

Time spent on the Internet by Portuguese

Average daily use of the Internet via a PC or Tablet – 6 hours 17 minutes

Average daily use of the Internet via a mobile phone – 1 hour 55 minutes

Average daily use of social media via any device – 2 hours 18 minutes

Top websites in Portugal

For your convenience and for visual clarity we have created multicolored diagrams showing various stats:

Social Media Usage

Active social media users – 6.10 million (+9% since last year) – 59% of the population

Active mobile social users – 5.20 million (+16% since last year) – 51% of the population

Facebook stats

6.10 million –the total number of monthly active Facebook users

85% is the number of users accessing Facebook via mobile

72% use Facebook everyday

•         51% – female profiles
•         49% – male profiles

Twitter stats

Mobile Usage

Active mobile Internet users – 6.93 million (67% of the population)

Mobile subscriptions – 15.18 million (+2% since last year)

Mobile activities

•         48% – use mobile messengers
•         66% – watch videos on mobile
•         49% – play games on mobile
•         26% – use mobile banking
•         36% – use mobile map services

Mobile operators

•         1 MEO (Formerly TMN)
•         2 Vodafone (Formerly Telecel)
•         3 NOS (Formerly Optimus)

Some Facts about E-commerce in Portugal

60% searched online for a product or service to buy

56% visited an online retail store

39% purchased a product or service online

33% made an online purchase via a laptop or desktop computer

15% made an online purchase via a mobile device

Hope that this information will help you in running your campaigns.

Good luck!