Some of you use the landing pages that are provided by your network, others create their own. And there is always a question – how to make it as high converting as it possibly can be? But it’s not that hard, to be honest. However, creating an effective page involves more than simply designing something that “looks good,” and giving customers what they want definitely takes some research.
Today, Maria Gondar from MGID, our network’s partner, is going to tell you some useful tips about creating a profitable landing page and which details deserve special attention. So let’s give Maria a hand 🙂

Pre-sell pages are kind of like the cheerleaders of Native Advertising. They encourage and interact with the reader, get them inspired and yet also frustrated about the problems they face. The reader has to click through to your sales or lead generation page to discover the full solution.

A landing page is important for building your brand reputation and enhancing confidence in the quality of your product. Not every landing page fulfills its task at 100%. But if you work through the structure of the landing page and complement it with an excellent design, you will get the result and over one hundred percent.

While developing the landing page, check grammar, spellings, fonts, animations and test mobile and desktop versions. Choose one style and tone of voice and maintain through the page.

Don’t try to mix all marketing techniques or use all of them, it will only distract customers. Your main page also should not be overload with the advertisement, your main goal is to attract customers to your product and not to monetize your site.

But what is a secret ingredient to make the landing page appealing?

By using an interactive design you are able to engage users with the web page while he is scrolling it. Your main task is to grab the attention of potential clients.  If working with coffee or tea offers, you can create a quiz to find out what kind of beverage he/she is suited to. It makes user experience more interactive and lower bounce rate. For dating, design sign up form in the form of chat.

Here are some tips concerning the following verticals

Dating

• Choose images according to the beauty standards of your target GEO.
• Interact with your user, include relationship or matching quizzes.
• Girls with tattoos are proven to receive more clicks.
• Flirty Phares in the header.
• Naked women on teasers is an already sign of bad taste. Mysterious and real looking girls is what converts now.

Nutraceuticals

• For beauty or weight loss products, use a filter on the landing page. Users could upload or take photos of themselves to see how they will look without wrinkles or 20 pounds less.
• Share success stories and reviews. People believe in the magic power of the product if they have some evidence from others. Include photos and feedbacks from influencers to build customers’ confidence in your products.

Maria Gondar, MGID marketing outreach specialist

Yes! And our colleagues from MGID have prepared a whole article with 6 compelling arguments in favor of native advertising (according to our partner MGID).

1. We know what your audience needs

First, Facebook actively promotes different native ad formats. Moreover, about 86% of all impressions of Audience Network are native.

But you need to remember that native ad is not just about visual conformity. MGID defines it as sponsored info which fits a site at all points – a visual part, a content and an object of promotion. Facebook shows ads using a very sophisticated algorithm. Native networks offer the same targeting options but allow you to improve the user experience.

2. Long-term plans

You never know when Facebook is going to ban your campaigns. And this is the biggest advertiser’s problem. The situation is exacerbated by the moderation policy and constantly changing algorithms. Even if you find a profitable combo, it doesn’t mean it will work for a long time. Facebook may ban it without explanation.

But if your campaigns passed the MGID moderation, you can relax. Focus your attention on optimization and increasing earnings.
Of course, MGID has its own moderation policy. But if something is wrong, managers will help you to edit your landing pages or creative materials. We think, you will agree, Facebook doesn’t do that. Also, don’t forget that combos that are profitable for Facebook work well for native ads as well.

Obviously, we don’t want you to stop all your Facebook campaigns or something Just remember that Facebook is good for short-term campaigns and native ad works better for long-term ones.

3. Things get easier

Facebook is basically just another ad network that promises you powerful results, but it has its own shortcomings. No postback, their tracking system is not user-friendly, account blocking and campaigns rejection. Also, setting up and running campaigns takes a lot of time and effort. We believe that better use it for split-tests, searching for new offers, creating new banners and landing pages. For the income-generating things.

4. The reliability

Recently there have been many scandals related to disinformation, meddling in the election and the issue of confidentiality. It has damaged Facebook’s reputation. Facebook is constantly changing the “rules of the game”, so it’s difficult to predict which algorithms would be relevant in the nearest future.

The conclusion is clear as day: you just can’t be sure for how long your combo will remain profitable. Because one day, Facebook could decide to change the rules again and suspend your campaign.

5. All that matters is results

Facebook doesn’t really care about you and your problems. You can wait for a response from their support forever. Solving one little problem takes a lot of time. In MGID you have a personal account manager, his job is to monitor the statistics of your campaign, optimize it and answer any of your questions.

6. Push-traffic on Facebook?

You probably have already seen push-notifications on the screen of your computer and phone. Those are requests that offer to subscribe and receive other notifications. If you agree with the suggestion, you will receive short messages on your computer or mobile phone. Very simple. But there is a really good question: is it a good idea to use push-traffic?

Well, yes:

• All devices have access to push notifications;
• Subscribers can control which notifications and what device is used;
• Push is an excellent way to notify subscribers about discounts and hot offers;
• You can check the number of unique visitors of your site as quickly as possible;
• Push notifications work very good with in-app traffic;
• Users better respond to notifications in real time.

But unfortunately (or fortunately, who knows), push is not allowed on Facebook.

7. Native ads are the future

The preliminary appraisal of native share in the global media market will be more than 60% in 2018. And this is the most dynamically growing advertising format on the market. The statistics speak for itself
In addition, MGID uses more than 20,000 websites around the world, so we can easily “catch up” with the Facebook audience on the platforms that it likes.

So, if you feel that your business needs a reboot, then we have prepared a special surprise for you!

All Adcombo users receive a 25% bonus when they top up your balance by $500 and more if they register here.

Hey there, dear friends.

Possibly, some of you, guys, have already seen our special activities like Traffic Hunters and ChocoLead in AdCombo. These splendid events are about to be finished, thus, the only thing we are to do is to award the winners. But we want to have more fun with you, mates. That is why we’ve launched one more super-contest Teaser Challenge with our colleagues from MGID.

What’s the deal?

Any affiliate, having joined our agency in MGID, receives a 10% of money spent in MGID during the event BACK! I mean, you have the traffic 10% cheaper in fact. Moreover, every 100 of approved cash-on-delivery leads in AdCombo will be awarded with a bonus $100 on your balance in MGID platform.

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This really looks interesting, but the fact is we’ve faced an unexpected problem.

Lots of either newbie or experienced affiliate marketers still do not know what MGID traffic is, where it’s from and how it works.

So, today’s How-To will be about MGID and how not to screw up while dealing with it when dealing with it. It is time to fill gaps in your knowledge, friends. I will disclose some secret facts about MGID, show you an actual case-study and give you a little useful hint. So stay focused while reading.

Let’s go!

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So, MGID itself insists that it provides NATIVE DISPLAY traffic.

Everybody knows that Display traffic is the most delicious and most wanted for the majority CPA-offers. When this Display clicks are also native – such stream of traffic must really bomb!

But not so fast! We know that every Ad Platform declares its traffic to be of the highest quality. At the same time they trade you bots (you can read about it here).

And, please, let me be boring, as I will never stop repeating: Before having even a single click of traffic in an Ad Network purchased – investigate its quality and origin, find the reviews of your colleagues.

There is an interesting graphic in MGID blog. Let us have a look:

Splendid values. But the very important thing about traffic is its origin. Don’t get yourself fooled with such numbers.

As MGID uses its domain (mgid.com) to track and redirect traffic, it is possible to investigate the traffic via services like SimilarWeb and Ahrefs without using any spy tools.

This trick will not work with e.g. Zeropark or Exoclick, as they use tracking domains different from their major one.

Have a look at the main sources MGID get traffic from:

Truth be told: that is a good portfolio! Most of the sources are video-sharing websites, news websites, and some minor Ad Networks (MGID arbitrages traffic from them at higher bids). As huge number of networks have Adult Websites in their list of sources, news and videos are good news (sorry my tautology ^_^ )

Got it? Moving further…

What are the top Geos? Have a look:

Top geos of MGID are OK. I like that 5.46% of traffic coming from Spain. It is much promising for AdCombo. We have a lot of offers for this region.

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Now let us check the promos MGID uses.

As they name themselves a Native Display Ad Network, I think it’s rather controversial. Now, have a look at the contents MGID provides. These are the most popular examples of a network:

And such creative bring you traffic when you deal with MGID. You may look through this top-list here:

http://mgid.com/mg-product.html

The very NATIVE DISPLAY ads look exactly like this:

I do not know why this Russian ads is displayed to me ^_^

Such kind of Ads is called teaser. The aim of a teaser is to attract the attention of a user. The teaser itself does not promote the offer (nevertheless it should be relevant to a product you promote). In this way, it should consist of the contents inducing the interest of the user.

The teaser itself usually sends the user to a prelander website. Prelander motivates him to follow the Landing Page. And it is quite obvious when the elements of combo teaser+prelander+landing page do not 100% match each other.

There is no need to be a genius to find out that such a scheme provides the affiliate with not well targeted traffic. Such clicks need to be targeted with additional options that the affiliate could find the right audience. But unfortunately, MGID doesn’t have such options:

You are allowed to choose from the Country/Region, web-browser, default language and platform. A truly bad thing, indeed. But the chance when the affiliate marketer outplays himself with targeting audiences  is gradually decreased.

By the way, every piece of the information needed to target campaigns in MGID you may request from your Affiliate Managers. They will not be opposed to share such data.

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Now it’s time to test MGID ourselves.

Opinion makers usually share a good idea: None of the manuals or guides is true until they are tested.

Any voodoo with SimilarWeb magic and dances around the Ad Platform will not test the source of traffic for you.

According to the top list of teasers, one of the most popular niches in MGID is nutra-products. There are dozens of banners with weight loss contents. If they are used, then they work. That is why diet offer was chosen.

I’ve already noticed that Spain is a top Geo in MGID. Cash-on-Delivery model is rather popular there. The cost of nutra CPA-products in AdCombo is lower than other “classmates” have. So we are in.

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MGID works on the basis of eCPM model in RTB (real time bidding) mode. The crucial fact you should know about eCPM is => you may get traffic cheaper, when your promos have high rates of CTR. And that is the reason why top teasers are not completely relevant to the products they promote. Using this method affiliates get cheaper traffic to the offers.

To tell the truth – you’ll start shitting bricks before CTR climbs to the good values. Seriously, this is spadework, because usually good CTR is achieved after multiple restarts of dozens of teasers until it “catches the wave”.

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We tested the following combo:  MGID traffic + AdCombo Affiliate Network + Chocolate slim – ES offer

Here is the lander of the offer itself:

To get traffic at a lower price we had to produce a HUGE amount of tests with promos. Have a look:

To get traffic at a lower price we had to produce a HUGE amount of tests with promos. Have a look:

Sorry, but we have censored the most effective teasers, as some swift boys may use them and make it competitive.

The campaign is active at the moment, the affiliate is making money on it at THIS VERY MOMENT.

There had been totally purchased more than 20 k of clicks and $1380 spent:

What are the results? Let us see:

*Please, bear in mind, that traffic managers in AdCombo have lower payout rates (75%) than the affiliates (100%) That is why the payout in the screenshot is $13.5 instead of $18.00.

Of course, there will be the guys telling this case-study is a trash as $1417 of profits minus $1380 of money spent => is only a $37 of profits. BUT HUSH!

It is a running campaign and 64 of leads are still waiting to be handled. I predict that at least half of them will be approved sales and the total profit will grow.

What is more!  Remember, that the traffic is purchased via our agency account in MGID, so it is 10% cheaper. By the end of the month, $138 will be refunded to affiliate’s account. And do not forget about the $100 bonus per every 100 of approved leads. Summarize the total benefits, and there will be a good profit indeed.

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Now let us think it over and give you the brief review:

First – Traffic from MGID definitely works, no matter what others say

Second – The quality of this traffic is not, well, excellent. 50% of cancelled leads on COD offers is a really baaaaaad value 

Third – The only chance to make money on COD offers in MGID is to be a hardworking boy. You have to play with CTR rates of promos to get traffic at low prices.

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And no more lyrics for today. There is money in MGID for affiliates, but most of you will not even try to take it. For now, I’m going to give you the most effective piece of advice: Do it! Grab all the traffic, make a try!

0% of the efforts that hadn’t been made brought any profit. So, make a try then!

That’s it. Bye!

Hello, friends!

Do not miss the month of a special event – TEASER CHALLENGE – only from AUGUST 19 to September 18!

Now, teaser traffic is 10% cheaper for AdCombo affiliates!

Bring 100 leads and get 100$ for your MGID balance.

If you want your traffic monetization to be more profitable, go ahead!

If you have already been sending or just going to send traffic to AdCombo Cash-on-Delivery offers – YOUR TIME HAS COME!

Start purchasing traffic with a 10% discount right now!!!

1. Join AdCombo agency account in MGID ad platform.
2. Tell your affiliate manager about it – and here it is! You instantly become a participant of Teaser Challenge!
3. Send traffic from MGID to any of AdCombo Cash-on-Delivery offers and get for each lead – 1 point. Get 100 leads and your MGID balance will be refilled with 100$! The scheme works for each 100 leads!
4. Write the most useful and interesting case as a part of  “Teaser Challenge” and win an apple device!!!

SPECIAL FOR TEASER CHALLENGE PARTICIPANTS

CASE STUDY CONTEST “TC”

At the conclusion of this special event you can send your case study and win Apple Mac Book Air. And it is not obligatory to gain profit! It is not a joke!

What needs to be done?

1.  You should be a Teaser Challenge participant (you need to send traffic from MGID to any AdCombo Cash-on-Delivery offers from 19.08.16 to 18.09.16)
2. At the conclusion of Teaser Challenge you need to compose a case study of any type based on YOUR EXPERIENCE GAINED WITHIN TEASER CHALLENGE and share it with your AdCombo affiliate manager: no matter whether it is profitable or not! THE POINT is that it needs to be INTERESTING
3. Just wait the contest’ results and get your prize!

IF YOU HAVE ANY QUESTIONS, FEEL FREE TO CONTACT YOUR MANAGER