CASE STUDY: $4713 in 2 weeks02.10.2020Reading Time: 2 minutes
Today we will focus on the case study which was sent to us by one of our affiliate teams. Also have interesting case study to share? Send it to us and grab at least $150 for your detailed experience!
Now to the Case Study:
Offer: Money Amulet (ID: 14366)
Period: 14.02.2020— 29.02.2020
Expenses: $4 066
Income: $8 779
Profit: $4 713
Traffic source: Facebook
Affiliate Network: AdCombo
Why Money Amulet?
We had some experience working with similar e-commerce offers, but in a different GEO, that’s why we knew some insights about the audience and how they can be applied. It was exciting for us to test a new GEO. Plus, when we reached 100 leads daily for the offer, our manager gave us a payout boost which was also nice.
We were using AdCombo’s pre-landing pages which our AM recommended to us. Also, some prelanders were discovered using a spy tool. After testing several creative pairs, we chose one with a CR of 2.7%.
We tested several types of creatives to finally discover the winning combo. It’s not a secret that explicit creative materials usually convert better, but at the same time, they increase the chances to get a ban from Facebook. So everything comes to the way of finding this golden mean. Here are some examples of our most profitable yet safe creatives.
For some time after the campaign launch, Facebook was allowing us to work using regular domain names and API. That helped us a lot in testing different creative materials. But the more leads we got, the more difficult it was for us to pass the moderation and get our accounts out of the ban. That’s why we’ve decided to utilize https://github.com/, a website builder. There you can add an external landing page and drive traffic to it using API. The good reputation of GitHub facilitated going through moderation and made the process much faster and safer for our Facebook accounts.
If you want to learn more details on how to use GitHub as a cloaking tool, leave us a comment. And we will write a separate article about it.
We were gradually increasing the bidding budget as well as adding more ads.
Here is a little tip: we found out that it’s better to start with a small budget and then leave it for Facebook Automated Rules to increase the bidding price by 20-30% once in 24 hours.
What we had
2-3 ad sets
2 ads per each ad set
You can see how our accounts were successful by looking over this screenshot. The average lead cost $1-1.2.
Also, have a look at the stats from AdCombo.
Increased traffic expenses that followed the campaign scaling negatively affected its CR. Finally, we didn’t manage to achieve the profit level that we aimed at. As a result, we stopped running traffic to the offer and switched focus from it to other AdCombo offers.
We contacted the Affiliate Manager who consulted the team, and she said that the offer is still active. As stated in the case study, the offer has a high performance with Facebook traffic. AdCombo also recommends trying the other GEOs of the offer besides Indonesia: Turkey and the Philippines.
Dare to make a try? 😉