• ELLA MAK: Hybrid offers are the new trend in the USA
    26.11.2021

    Hello everyone! Recently we were happy to be invited to the ZorbasMedia conference (ZM Conf 5). Ella (Head of affiliate department in AdCombo) had a chance to be a speaker there, she talked about the USA and Affiliate Marketing in this region. Today, we are sharing the key points of her presentation with you! 

    The median household income in 2020 was $67,521, 2.9 percent less than the 2019 median of $69,560.  But the United States is still among the Top 10 countries with the highest per capita income. 

    The weekly median earnings for the U.S. in the second quarter of 2021 were $990. This corresponds to an annual income of about $51,480. Any amount above is considered a good salary. However, this is not always the case. What is considered high wages in one city may be considered low in another. This must be taken into account when running the campaign. In fact, it’s better to consider each state as a separate country with different lifestyles and demography.

    Average monthly expenses range from $3,189 per person to $6,780 for a family of five. The USA still has one of the highest consumption rates, this can be seen right now with Black Friday and the upcoming holiday season. 

    As you can see from the image, the online industry is growing rapidly in the US. And COVID-19 helped it to explode. The US is expected to have 300 million online shoppers by 2023.  This is 91% of the current population of the country!  Currently, 69% of Americans have made at least one online purchase, and 25% of Americans shop online at least once a month.  The majority, 59% of these shoppers, bought clothes, and 47% bought their first item on Amazon.

    Ecommerce sales are expected to surpass 740 billion by 2023.

    Amazon is the leading online shopping platform.  E-commerce, especially the use of mobile applications, is gaining importance in developing an online sales strategy.

    The United States of America has the third-largest number of citizens in the world, with a population of 330 058 718. When launching a campaign for a separate state you should remember that with higher population density comes fast delivery. 

    The increase in new citizens is 0.75% over the past year.  The largest percentage of the US population is made up of Caucasians who do not speak Spanish – 60.1%.  Hispanic Caucasians – 18.5%, African Americans – 12.2%, Asians – 5.6%, Indians – 0.7%.  Other nationalities and races account for about 3%.

    For now, in the US, offers with CPS and Trial models are popular. But it will change soon, because of regulations such models are becoming blackhat. We know it in AdCombo, that’s why we have developed a hybrid model where customers can choose to pay with cash or a card. 

    So why you should try US hybrid offers with AdCombo:

    • FIRST Сustomers can decide to pay online when making an order or when they receive the product. And if the customers leave the cart without payment, they will still be contacted by our call centers – a strong chance for affiliates to have their leads approved;

    • SECOND Conversion rates are higher due to short forms, and the lead price is much lower for COD offers compared to CPS ones;

    • THIRD A lot of Spanish-speaking customers in the US prefer to order products using the COD model and pay with cash since some of them don’t have credit cards. BUT! Such leads have a lower approval rate when compared to English-speaking customers;

    • FOURTH AdCombo has ready-made creatives in Spanish for such offers! So if you are running a marketing campaign for LATAM, you can try using your existing creatives in the US;

    • FIFTH Compared to other GEOs, for example LATAM, the USA has a higher payout rate – X2 payout on average.
       

    Two unusual platforms are Microsoft Ads and Pinterest.

    Microsoft Ads  (Bing ads). It is possible to import advertising campaigns from Google Ads. But it is better to create a new campaign. If there are problems with your Google Ads account, for example, Google rejects ads or blocks an account, then Bing can block the account immediately. It can only be restored through support. Also, some ad formats in Google Ads do not meet the requirements of Microsoft Ads.

    For Microsoft Ads, payment is made using the Postpaid method: first – advertising, then – money. Three payment options will be available to you: by card, PayPal, or payment with a bank transaction. Important!!! Bind only cards of physical banks, all cards of e-banks or virtual cards will be rejected and the Ad account can be banned.

    Pinterest is a visual social network. You publish a pin (picture) with a link to the general feed. Other users can like and promote this pin. It is also possible to promote your own pin. To start an advertising campaign, just follow the link https://ads.pinterest.com

    Click a pic to see the offers.

    All in all, as you can see the US is really a promising region, and with our Hybrid offers, it becomes even better! AdCombo recommends everyone, who runs LATAM offers, to try out creative materials in Spanish for the Hybrid offers in the US. don’t forget that 18.5% of the US population is Spanish-speaking.

    Have fun in the US 😉

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