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Better analytics, custom metrics, conversion-level insights, and more

Keitaro Tracker, an ad performance tracker, has just released Keitaro 11 Beta — its most powerful version to date. Built for performance-driven marketers and businesses, this update delivers enhanced customization, smarter reporting tools, and faster workflows.

Here’s what’s new in Keitaro 11 Beta:

Custom Metrics: Define What Matters

No two businesses measure performance the same way. With Custom Metrics, users can now create and track the KPIs that matter most to them.

Here’s how it works:

• Use arithmetic operations to combine existing metrics
  
• Set your preferred data format (number, percent, currency)
  
• Analyze marketing, sales, or custom logic side by side

For teams handling multiple clients, products, or regions, this means complete flexibility to build metrics aligned with strategic goals.

Conversion Types: Track Events on Your Terms

With the new Conversion Types feature, you’re no longer limited to just “sale” or “lead.” Create your own statuses, name them however you want, and define when and how they update.

With this new feature, you can:

• Track standard statuses like lead or sale
  
• Create custom events (page views, content interactions, button clicks, etc)
  
• Name conversions to match your specific actions
  
• Set one or more parameters that define when an event counts toward the metric
  
• Control if and when conversion statuses change for precise tracking

This flexibility helps you adjust reporting and optimization to your campaign’s unique goals.

Conversion Date Reporting: Align Metrics with Reality

Keitaro Tracker now offers the ability to report by conversion date, not just clicks. This helps solve inconsistencies in attribution and making financial and campaign reporting more accurate. 

With conversion date reporting, you get:

• More accurate financial reporting
  
• Better alignment with accounting and revenue cycles
  
• Clearer attribution for campaigns with delayed user action

This is essential for subscription businesses, finance niches, or any model where conversion can happen days or weeks after the first click.

Drill-Down Reports: Deep-Dive Into Campaign Performance

Say goodbye to flat, one-dimensional reports. The new Drill-down Reports let you explore data at multiple levels: campaign → traffic source → lander → offer → geo, and beyond.

With new reports, you can:

• Visualize performance hierarchies
  
• Reveal hidden patterns between metrics
  
• Optimize at both macro and micro levels

Whether you’re comparing performance by market, partner, or creative – this gives you the full picture. Plus, it’s even more powerful thanks to reporting speed that is now up to 30 times faster for some reports.

Global Search: Everything, Found Faster

Managing a large number of campaigns just got easier. Keitaro’s Global Search has been completely rebuilt. You can now search across campaigns, landing pages, offers, traffic sources, domains, and more. 

New search comes with:

• Real-time updates
  
• Filtering by entity type, name, or date
  
• Direct links to editing windows (bookmarked URLs supported)

For teams managing multiple clients or product lines, this is a huge time-saver.

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More Features, More Speed, More Control

And those updates above? They’re just the beginning. Keitaro’s team packed even more improvements into this release. 

You can read the full list of updates here: https://docs.keitaro.io/en/release-notes/11.0-alpha.html 

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