Publishers vs. Affiliate Networks. The Trust Issues20.5.2016
Affiliate marketing is obviously a breeding ground for various sorts of fraud. It may come out from any side – either the webmaster’s or the affiliate network’s (or even both). How should you deal with it?
What’s Exactly the Risk?
To begin with, partners in any business should understand all possible risks and what they will loose in case of failing. When you reach that understanding, it gets much easier to deal with each other. In affiliate marketing, publishers do risk, but their losses never beat the network’s problems when running into fraud artists. Check it out:
Risks of Publishers
- Affiliate networks don’t score pure leads.
- Networks delay payouts (sometimes, sadly, forever).
- Webmaster shows an earning pattern to an afilliate manager, and the information leaks. As a result, the pattern doesn’t generate profit any more. Sigh.
That’s already not so hot, right? But with affiliate networks, it gets even worse. Webmasters only jeopardize their own safety and resources, while networks have way more responsibility before their partners and publishers.
Risks of Affiliate Networks
Firstly, an advertiser pays to an affiliate network for all leads without exception. They include conversions from all publisher including honest and dishonest ones. Even one fake lead of 500 is already a reason for an advertiser to doubt the quality of the affiliate network. For instance, if an advertiser finds out a few purchases from stolen credit card, they may refuse to pay for all offer leads including the pure ones. As a result, an affiliate network will have to pay webmasters for those leads out of pocket.
Secondly, many advertisers (especially in the English-speaking segment of the web) are very serious about the legal aspects of their business. Any abuse on the advertiser’s website may cause stopping the offer, blocking the payouts, and a series of tough talks with the lawers of the advertiser. Moreover, Can Spam Act is in force in a US territory. It provides the amenability for any kind of spam mailing. Even though it is almost impossible to prove the networks’ complicity for a criminal case, legal battles are quite expensive and unpleasant for an affiliate platform.
Thirdly, any case of work with a dishonest publisher affects the network’s reputation. Somehow even the fairly punished webmasters tend to wash dirty linen in public. As a result, an affiliate network has to explain itself – and shows itself at a disadvantage.
Forthly, unlike publishers risking only woth their own money, affiliate networks have way more responsibility against their teammates and partners. Every case of fraud is much more costly for platforms than for webmasters.
That Is Why We Ask so Many Questions Before You Sign up
Affiliates networks like AdCombo have to protect their business. So, we ask our publishers lots of things before the registration:
- Statistics of other networks the publishers have already worked with
- Screenshots of their transactions and statistics
- Screenshots of the balance on a platform where the publishers purchase their traffic
- Even access to the traffiuc distribution system
Why? Because the affiliate network has to be sure about the traffic. If you say it’s the AdWords traffic, it has to be traffic only from the contextual advertising and nothing more. That’s why we’ll ask a screenshot of an account and a couple of keywords to find an ad in the paid search.
Some affiliate networks let webmasters register without any questions. However, the questions occur when it’s time to pay. When payouts are on hold, webmasters are way more cooperative…
Survival Guide for Publishers
Publishers don’t like the questions mentioned above. Fair enough! Nobody wants to share their secrets with strangers. But there are a few ways to convince an affiliate manager without giving away your work methods:
1. Be open and do not be lazy to fill in all the forms
The more information you provide, the faster your request will be approved. Compare the following texts:
So, what do you think? Which request will be processed better?
2. Communicate with your manager
It often seem that the network’s support ignores webmasters’ questions, but in fact pulishers ignore their affiliate managers even more often. In most cases, just one honest conversation can break the ice. If you don’t feel comfortable, don’t leave the affiliate program right away, just talk about it with your manager.
3. Don’t hide your real name
Your communication should not be impersonal. When you fill in the form, don’t try to stand out by calling yourself “Statham” or “Jobs”. The managers will barely appreciate your sense of humor, they will find it suspicious.
4. Get yourself a Skype account
And add your affiliate manager to the contacts. Endless support tickets won’t make your life easier.
5. Offer your solutions
Affiliate marketing requires mutual advantages. If you have any ideas how to improve the affiliate network, share them with the support team. Any business has to be flexible, and affiliate programs will be happy to help you with your issues.
- If you can increase the number of leads, but you want larger payout rates – ask you manager!
- If you can increase the number of leads, but you want more frequent payouts – don’t keep silence!
- Do you have traffic for a certain type of offers, but the network doesn’t have them? Tell your affiliate manager to find that offer for you.
6. Tell your manager the truth
Don’t try to fool the support team and mistake the wish for the reality.
- If you don’t have any experience, just say that you want to get some
- If you don’t have any payout statistics, tell them you’ll be working on it
- If an offer doesn’t allow your type of traffic, say it to your manager, they might persuade the advertiser to accept it!
7. Don’t become insolent
We cannot give you higher payouts, pay you more often, or give you other perks right away, when you have just registered in our network. All good things come to them who wait. Thanks for understanding.
8. Don’t panic
If an affiliate program asks you about your traffic, don’t panic. The only thing they are actually interested in is the presence of the named traffic. Just show them your screenshots, and you’ll be fine.
All affiliate networks make their living only with their publishers. That’s why affiliate programs are open to meet webmaster’s needs, resolve conflicts, and compromise. Don’t hesitate to ask questions, your manager will try their best to find the answer.
A good publisher is as valuable as gold nowadays. Remember that an affiliate network will go long to win your respect.