• 12.11.2020

    Targeting To target the GCC in general and SA in particular, I localized my message as much as possible. I tried to offer better sales conditions to attract and engage my audience. I also provided adequate information on the products I was promoting and not just gave them a 30% discount or made the buy-one-get-one…

  • 25.8.2020

    All Arab countries are distinguished by their reverent attitude towards religion. Here comes the first main advice: get acknowledged with cultural and religious aspects and nuances of the GEO. This rule concerns any other Middle-Eastern destination). For example, advertisements on the East market often refer to the inherent Eastern cultural values: collectivism, spirituality, religiosity, the…