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12.11.2020Reading Time: 9 minutes Targeting To target the GCC in general and SA in particular, I localized my message as much as possible. I tried to offer better sales conditions to attract and engage my audience. I also provided adequate information on the products I was promoting and not just gave them a 30% discount or made the buy-one-get-one…
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25.8.2020Reading Time: 5 minutes All Arab countries are distinguished by their reverent attitude towards religion. Here comes the first main advice: get acknowledged with cultural and religious aspects and nuances of the GEO. This rule concerns any other Middle-Eastern destination). For example, advertisements on the East market often refer to the inherent Eastern cultural values: collectivism, spirituality, religiosity, the…
