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30.7.2020Reading Time: 4 minutes This article is a sequel to this one. Media buyers are crazy about niche events. 1. Go through all the stands without exception. It’s a must-do action 2. Start a conversation with a certain topic or a clear question Conferences are about thematic communication, not just chatter for chatter. If you want just to prattle…
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27.7.2020Reading Time: 8 minutes …Networking is crucial to marketing success. Most affiliates are ´self-taught professionals´. Quite often they lack corporate culture, groomed background, a basic understanding of professional liaisons. So, they understand networking in their own way and, when it comes to practice, act intuitively, and spontaneously. Someone may turn out effective due to natural sociability, and the other…
