• Find New Feature in Your Statistics: EPC Factor Indicator
    27.5.2020

    Hello everyone! As you know, we are constantly improving AdCombo’s functionality.

    Now in the statistics, there is a new EPC factor indicator, which helps you calculate the Forecasted Conversion Rate.

    If EPC Factor = 0, then only the total amount of leads will be indicated in the Finances – Epc_Total user income column. Potential income from holds is not taken into account. 

    However, if you set EPC Factor = 0.2, then, the column Finances – ‘Epc_holds’ will indicate the potential income from the conversion of holds, provided that 20% of the holds will be approved by the advertiser.

    For instance:

    EPC factor = 0.3. In the epc_holds and epc_total fields, we can see income, provided that 30% of holds are supposed to be approved.

    EPC factor = 0.4. In the epc_holds and epc_total fields, we can see income, provided that 40% of holds are supposed to be approved.

    Let’s look at the formulas in more detail: 

    EPC_Hold and EPC_Total in the stats of AdCombo are the same as Hold and Total were before, only multiplied by epc_factor.

    EPC_Hold = Hold x epc_factor

    EPC_Total = (Sales + Leads) + (Hold x epc_factor).

    Example:

    For example, there are 10 leads and 20 holds cost  $10 each. We predict that the approval rate will be about 30%, then we can set epc_factor = 0.3.

    In this case, the statistics will display:

    Sales – $100 (number of leads cost $10)

    Holds – $60 (number of leads x cost x epc_factor)

    Total – $160 (Sales + Holds)

    P.S. If you want it to be the same as before, then set epc_factor = 1. This can be done at the bottom of the Options field.

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