 • Find New Feature in Your Statistics: EPC Factor Indicator
27.5.2020

Hello everyone! As you know, we are constantly improving AdCombo’s functionality.

Now in the statistics, there is a new EPC factor indicator, which helps you calculate the Forecasted Conversion Rate.

If EPC Factor = 0, then only the total amount of leads will be indicated in the Finances – Epc_Total user income column. Potential income from holds is not taken into account.

However, if you set EPC Factor = 0.2, then, the column Finances – ‘Epc_holds’ will indicate the potential income from the conversion of holds, provided that 20% of the holds will be approved by the advertiser.

For instance:

EPC factor = 0.3. In the epc_holds and epc_total fields, we can see income, provided that 30% of holds are supposed to be approved.

EPC factor = 0.4. In the epc_holds and epc_total fields, we can see income, provided that 40% of holds are supposed to be approved.

Let’s look at the formulas in more detail:

EPC_Hold and EPC_Total in the stats of AdCombo are the same as Hold and Total were before, only multiplied by epc_factor.

EPC_Hold = Hold x epc_factor

EPC_Total = (Sales + Leads) + (Hold x epc_factor).

Example:

For example, there are 10 leads and 20 holds cost  \$10 each. We predict that the approval rate will be about 30%, then we can set epc_factor = 0.3.

In this case, the statistics will display:

Sales – \$100 (number of leads cost \$10)

Holds – \$60 (number of leads x cost x epc_factor)

Total – \$160 (Sales + Holds)

P.S. If you want it to be the same as before, then set epc_factor = 1. This can be done at the bottom of the Options field.