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    Dear publishers,

    Today we’d like to present you some valuable information on Internet usage in Italy. Our nutra COD offers for Italy are as hot as this country itself, so we couldn’t miss this region. Enjoy!

    General overview

    • The total population of Italy is approximately 62 million people
    • Official language is Italian
    • Other languages: German, French, Slovene
    • Ethnic groups: Italian (includes small clusters of German-, French-, and Slovene-Italians in the north and Albanian-Italians and Greek-Italians in the south)


    Internet usage

    The number of Internet users in Italy is more than 39 million and it is 66% of the population.

    Internet speed:

    • Average Latency : 187 ms
    • Average Download : 15.32 Mbps
    • Average Upload : 3.98 Mbps





    Time spent on the Internet by Italians

    Average daily use of the Internet via a PC or Tablet – 6 hours 10 minutes

    Average daily use of the Internet via a mobile phone – 2 hours 8 minutes

    Average daily use of social media via any device – 2 hours


    Top websites in Italy


    For your convenience and for visual clarity we have created multicolored diagrams showing various stats:








    Social Media Usage

    Active social media users – 31 million (+11% since last year) – 52% of the population

    Active mobile social users – 28 million (+17% since last year) – 47% of the population



    Facebook stats

    The number of active Facebook users is 31 million, 90% of them access Facebook via mobile. 74% of users use Facebook every day.

    • Women – 48%
    • Men – 52%



    Mobile usage

    The total number of active mobile Internet users – 27.25 million (46% of the population)

    Mobile activities in percentage:

    • Usage of mobile messengers – 51%
    • Watching videos on mobile – 61%
    • Playing games – 36%
    • Mobile banking – 25%
    • Mobile map services – 41%

    Mobile operators

    • TIM
    • Vodafone (Formerly Omnitel)
    • Wind
    • 3


    Mobile subscriptions – 76.74 million

    Some Facts About E-commerce in Italy

    Searched online for a product or service to buy – 56%

    Visited an online retail store – 59%

    Purchased a product or service online – 46%

    Made an online purchase via laptop or desktop computer – 38%

    Made an online purchase via a mobile device – 23%

    That’s it for now. Hope that this information will be useful for your campaigns.


    Good luck!

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