• INTERNET USAGE IN POLAND
    26.5.2017

    Dear publishers,

    Yeah, we know that there has been a long time since our latest article devoted to the Internet usage was posted. You might thought that we have forgotten about your needs of these overviews. Of course, not! We have prepared for you a fresh and a very informative article on the Internet usage in a very low-competitive GEO – Poland. We have super exclusive nutra Cash-on-Delivery offers for Poland which can help you earn much money. So, we hope that our efforts will be useful for you in running your campaigns. Enjoy!

    General overview

    •         The total population of Poland is 38,563,573 (2017*)
    •         The official language is Polish 98.2%
    •         Other languages: Silesian 1.4%, other 1.1%, unspecified 1.3%
    •         Ethnic groups are: Polish 96.9%, Silesian 1.1%, German 0.2%, Ukrainian 0.1%, other and unspecified 1.7%

     

    Internet usage

    The number of Internet users in Poland is approximately 28 million (72% of the population).  

    Internet speed in Poland

    Average Latency : 125 ms

    Average Download : 35.29 Mbps

    Average Upload : 14.06 Mbps

     

     

     

    People in Poland spend a lot of time on the Internet. Have a look:

    5h 43m – average daily use of the Internet – pc or tablet

    1h 33m – average daily use of the Internet – mobile phone

    1h 45m – average daily use of social media – any device

    Top websites in Poland

     

     

    For your convenience and for visual clarity we have created multicolored diagrams showing various stats:

     

     

     

     

     

     

     

    Social Media usage

    15 million is the number of active social media users in Poland (+7% since last year), among which there is 12 million active mobile social media users (+20% since last year).

     

     

    Facebook is the most widely used social media in Poland. Here is its statistics in a more detail:

    The total number of monthly active Facebook users – 15 million. 73% of users use Facebook on a daily basis.

    •         Female users – 52%
    •         Male users – 48%

    80% of users access Facebook via mobile.

     

     

    Twitter statistics:

     

     

    E-commerce

    People there are rather active online shoppers, e.g. 50% of the population make purchases online during month time. 23% of people use mobile devices to make a purchase on the Internet. 64% of people searches for a product or service to buy.

    Mobile usage

    The total number of mobile subscribers is 54.54 million (-7% since last year).

    The number of active mobile Internet users is nearly 24 million. The percentage of mobile Internet users is 62% (of the total population).

    Mobile messengers are used by 39% of the population. 67% of people watch videos on mobile. 42% plays video games. Mobile banking is used by 37% of people. Maps are used by 38%.

    Mobile operators in Poland

    1 Orange

    2 Play

    3 Plus (Formerly Plus GSM)

    4 T-Mobile (Formerly Era)

     

     

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