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Dear publishers, today we are going to present you our regular article about the Internet usage in different countries and today it will be Slovakia – great GEO with wonderful offers to test. Use the information below to run your campaigns in Slovakia. Here it is internet usage in Slovakia. Enjoy!

General information

•         The total population of Slovakia is 5,445,802.
•         Ethnic groups: Slovak 80.7%, Hungarian 8.5%, Roma 2%, other and unspecified 8.8%.
•         Official language is Slovak (official).
•         Other Languages: 78.6%, Hungarian 9.4%, Roma 2.3%, Ruthenian 1%, other or unspecified 8.8%.

 

 

Internet usage

•         The number of Internet Users in Slovakia is 4,477,641.
•         Internet Speed:

Average Latency – 117 ms

Average Download – 21.12 Mbps

Average Upload – 14.80 Mbps

 

The frequency of Internet usage in Slovakia:

Every day – 82%

At least once per week – 14%

At least once per month – 4%

Less than once per month – 1%

 

 

Top websites:

 

For your convenience and for visual clarity we have created multicolored diagrams showing various stats:

 

 

 

 

 

 

 

Social Media Usage

2.50 million of the Slovaks are active social media users (+9% since January 2016) which is 46% of the population. 2 millions of them are active mobile social users (+11% since January 2016) and it is 37% of the population.

 

 

It is not a surprise that Facebook overwhelms the social media market share in Slovakia and is the most popular one. Let’s have a closer look at Facebook usage:

•         2.50 million – total number of monthly active Facebook users
•         80% – Facebook users accessing via mobile
•         72% – Facebook users using Facebook each day
•         52% – Females
•         48% – Males

As for the Facebook pages themselves, here is the stats:

 

 

Mobile Operators in Slovakia

1.      Orange (Formerly Globtel)
2.      Telekom (Formerly Eurotel, T-Mobile)
3.      O2

 

The number of mobile subscriptions is 7.36 million (+3% since January 2016).

That’s it. Hope you will find this data useful for your campaigns. Good luck!