Hello publishers!

Have you tested our super convertible nutra offers for Bulgaria? If not, it is high time to start doing it. And we’re going to help you – we’ll present you the needed statistics on Internet usage in Bulgaria. It always takes us some time to gather carefully all the useful information for you – Internet marketing ninjas. That is why we really hope that this information will help you a lot in running your campaign for Bulgaria.

General overview

•         Population of Bulgaria is approximately 7,150,000
•         Official Language is Bulgarian 76.9%
•         Other languages: Turkish 8.2%, Roma 3.8%, other 0.7%, unspecified 10.5%
•         Ethnic groups are Bulgarian 76.9%, Turkish 8%, Roma 4.4%, other 0.7% (including Russian, Armenian, and Vlach), other (unknown) 10%

Internet usage

The number of Internet users in Bulgaria is approximately 4,150,000

Internet speed:

•         Average Latency: 97 ms
•         Average Download: 26.44 Mbps
•         Average Upload: 12.83 Mbps

Top 10 websites in Bulgaria are:

Let’s have a look how often people in Bulgaria access the Internet:

For your convenience and for visual clarity we have created multicolored diagrams showing various stats:

Social media usage

Since Facebook is the most popular social media network according to statistics, let’s analyze it more thoroughly:

E-commerce

Top 5 shopping websites in Bulgaria:

Common online purchases are:

•         sporting and outdoor goods
•         apparel
•         home appliances
•         hotel/travel reservations/tickets
•         food
•         electronic equipment
•         computer hardware
•         telecommunication services
•         books

The majority of online consumers in Bulgaria prefer paying with cash on delivery (COD) which is considered the most popular payment method in Bulgaria. Also popular: credit cards (20%) and ePay/EasyPay (5-10%).

Online stores in Bulgaria

•         eMag (a wide range of goods – consumer electronics, fashion, toys and etc)
•         FashionDays (clothes)
•         Technomarket and Technopolis (electronics)
•         VMzona, Gift.bg and Get.bg (gifts and accessories)
•         Store.bg, Helikon.bg, and Ozone.bg (books)
•         Miniprix, Koketna and MyMall (a wide range of goods)

Mobile providers

1 Mtel

2 Telenor (Formerly Globul)

3 Vivacom (Formerly vivatel)

4 MAX (Formerly Max Telecom)

5 Bulsatcom