• Internet usage in Bulgaria

    Hello publishers!

    Have you tested our super convertible nutra offers for Bulgaria? If not, it is high time to start doing it. And we’re going to help you – we’ll present you the needed statistics on Internet usage in Bulgaria. It always takes us some time to gather carefully all the useful information for you – Internet marketing ninjas. That is why we really hope that this information will help you a lot in running your campaign for Bulgaria.

    General overview

    •         Population of Bulgaria is approximately 7,150,000
    •         Official Language is Bulgarian 76.9%
    •         Other languages: Turkish 8.2%, Roma 3.8%, other 0.7%, unspecified 10.5%
    •         Ethnic groups are Bulgarian 76.9%, Turkish 8%, Roma 4.4%, other 0.7% (including Russian, Armenian, and Vlach), other (unknown) 10%


    Internet usage

    The number of Internet users in Bulgaria is approximately 4,150,000

    Internet speed:

    •         Average Latency: 97 ms
    •         Average Download: 26.44 Mbps
    •         Average Upload: 12.83 Mbps


    Top 10 websites in Bulgaria are:


    Let’s have a look how often people in Bulgaria access the Internet:



    For your convenience and for visual clarity we have created multicolored diagrams showing various stats:








    Social media usage



    Since Facebook is the most popular social media network according to statistics, let’s analyze it more thoroughly:





    Top 5 shopping websites in Bulgaria:


    Common online purchases are:

    •         sporting and outdoor goods
    •         apparel
    •         home appliances
    •         hotel/travel reservations/tickets
    •         food
    •         electronic equipment
    •         computer hardware
    •         telecommunication services
    •         books

    The majority of online consumers in Bulgaria prefer paying with cash on delivery (COD) which is considered the most popular payment method in Bulgaria. Also popular: credit cards (20%) and ePay/EasyPay (5-10%).

    Online stores in Bulgaria

    •         eMag (a wide range of goods – consumer electronics, fashion, toys and etc)
    •         FashionDays (clothes)
    •         Technomarket and Technopolis (electronics)
    •         VMzona, Gift.bg and Get.bg (gifts and accessories)
    •         Store.bg, Helikon.bg, and Ozone.bg (books)
    •         Miniprix, Koketna and MyMall (a wide range of goods)

    Mobile providers

    1 Mtel

    2 Telenor (Formerly Globul)

    3 Vivacom (Formerly vivatel)

    4 MAX (Formerly Max Telecom)

    5 Bulsatcom



1 Comment

  • Bulgaria Tour Operator 10.08.17 at 9:28 am

    which type shopping site they mostly use

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